Twitter has come a long way since its launch in 2006. As one of the main players in business marketing, small business owners are increasing their presence using Twitter’s comprehensive strategies. Twitter for companies explains how small business owners can take advantage of Twitter’s potential to generate influence and business growth.
Be smart and get smart knowledge through the Best Practices for B2B sellers in the Twitter e-book, as small businesses must seek to foster relationships through social networks beyond the consumer level. Try these five best practices to start marketing your small business on Twitter.
Keep it short and simple
It may seem distinctive to have a Twitter identifier that stands out and is unique, but no one will remember an identifier that is too complicated with numbers or special characters, especially if it does not define your business or location. A brief and logical Twitter identifier that fits will make your business easy to find.
Due to the nature of being in real time, frequent tweets are a great benefit for small business customers. Tweets can provide consistent and relevant information, keeping followers informed and updated. To give more content, add a link to your website and use one or two hashtags to expand your audience. Research conducted by Buddy Media has shown that using more than two hashtags can actually reduce the commitment.
Customers want offers, discounts and something of value to remove from following their business on social networks. Tweets must include offers for special events, holiday promotions, discounts and community events that attract and keep interested followers. Companies can also direct customers to promotions linked to their website. Twitter offers, news and community updates and promotions remind fans why they follow their business.
Provide timely customer service
Use Twitter’s customer service features to respond quickly and provide customer support. People rush to share their complaints and frustrations about a product or company. Responding to customers in five minutes helps build strong customer relationships and builds a good business reputation.
Request comments from readers to know that you are being heard and that you are attracting followers. Have customers tweet again to give opinions or answers to their questions. Twitter also offers customer comment cards, which allow users to share their opinions with companies after a service interaction.
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