8 New Ways to Get More Instagram Followers in 2022
When it comes to the growth of Instagram, it just isn’t as easy to get more Instagram followers in 2019 as it was a year or two ago.
With more than one billion monthly users, an ultra smart algorithm and tons of creative and smart brands on Instagram, it’s a competitive place if you want to grow your account and increase your followers.
So, if you really want to stand out, show your brand and get more followers on Instagram, you must work smarter and harder.
In the following post, we share 8 new ways to reach your target audience and get more Instagram followers in 2019:
# 1: Get more Instagram followers with a full and branded Instagram profile
If you want to get more Instagram followers in 2019, you should pay attention to how your Instagram profile looks in general.
Your feed is the first opportunity you have to make a great impression and attract people to press the “follow” button. And since your Instagram profile is becoming as important as your homepage, you should make sure it looks good.
When someone visits your Instagram profile, they will decide in seconds whether or not to follow your business. How do they make that decision? When you quickly scroll through your feed, read your biography or click on the highlights of your stories.
When it comes to turning visitors into followers, it’s not just the style of editing your photos that should be consistent.
You also want to have an excellent Instagram profile picture, an effective Instagram biography, active stories and coordinated cover photos for your Instagram highlights.
Fortunately, it’s easy to create a professional-looking feed with a well-curated and cohesive Instagram aesthetic!
The magnificent aesthetics of Instagram is not a new trend in Instagram. In fact, companies of all sizes, from new companies to super brands, are selecting their feeds to attract new followers.
Your feed does not have to adhere to the minimalist and totally white aesthetics of Instagram to succeed, it should only be consistent with your own brand and target market.
But the important thing for 2022 is to make sure that each aspect of your feed and each publication aligns with the aesthetics you have chosen for your brand.
So, whether you’re posting on Instagram Stories, posting an IGTV video or creating highlights for your profile page, you should make sure everything aligns and represents your overall brand and Instagram aesthetics.
You can plan the look of your Instagram feed and aesthetic using an Instagram marketing platform like Later for free. Later, it facilitates the programming of your publications in advance, and you can drag and drop your publications into the visual planner to create the best look for your brand.
Here are some tips to nail your aesthetic from all angles of Instagram:
Tip n. #1: Get to know Adobe Lightroom
Lightroom is super powerful when it comes to editing and improving your photography, and you can download and use the mobile application for free.
Buying Lightroom presets from professional photographers is a great investment not only to make your Instagram feed look great but also to get more Instagram followers. You can find some of our favorite Lightroom presets in this blog post!
My # 1 tip for creating a consistent Instagram feed is to use the same 1-2 filters or presets in each photo. This makes it very easy to make sure all your photos go together, and also reduces editing time (I use the default TyFrench settings for my personal Instagram feed):
You have no idea where to start with Lightroom? Photographer Maddy Corbin guides you through each step of how to use Lightroom presets in our video below, or you can read the steps.
Tip # 2: Use Instagram story templates
If you publish regularly on Instagram Stories (what it should be!), You may want to start using Instagram Stories templates this year. This will help make your stories more uniform and complementary to your feed posts
There are tons of different applications like Canva and Unfold that can help you create templates, or if you know Photoshop, we have 19 free Instagram Stories templates to share with you!
Tip # 3: Present your brand through Instagram’s featured stories
The highlights on your Instagram profile give you the opportunity to attract new followers with your best content and give them an idea of what your business is about.
Here in Later, we created a series of stories specifically for our Instagram Stories highlights, so even if visitors didn’t follow us, they could still learn about the benefits of using Later.
We ensure that our “Program” story is always the first highlight because that is our most important feature. We also create highlights for other features such as planning, analysis and blog posts.
Then we create the Instagram story (you can see it here) to make it very simple for people to understand how Later works and how it looks, without registering.
Then, to finish the story, we add a clear call to action to swipe up and create an account for free.
Not sure what to post in your highlights? Think of your highlights from Instagram as the landing pages on your website. If you have an online store, you can create separate featured items for dresses, tops and shoes, or sort them by collection, and then create other featured items for frequently asked questions or shipping information.
Don’t forget to make sure that both the content of your Instagram Stories and the icons you are using for your cover images are in line with your overall Instagram aesthetic!
# 2: Get more Instagram followers using hashtags and location tags in your Instagram stories
It is expected to be another great year for Instagram Stories thanks to the launch of even more features such as GIF, music, shopping stickers, surveys, questions and more!
And with so many new creative tools, brands become increasingly creative with their Instagram Stories as they try to reach new audiences and increase their followers.
But it’s important to remember the basics when it comes to optimizing your Instagram Stories while you’re busy trying out all the new features!
Instagram stories appear on the Instagram browsing page, which means that people who don’t even follow you can find and see your stories.
And if they like what they see, they can even touch continue on your profile!
But in addition to appearing on the Explore page, your story may also appear in stories from different locations and hashtags!
If you didn’t know, most of the geographic locations and Instagram hashtags also have their own stories. Therefore, you can view recent stories that were published using a hashtag location or tag, even if you don’t know that user or don’t follow your account.
This is very little used by brands on Instagram, so if you’re looking to get more followers, it’s time to start using these features!
All you have to do is add a hashtag or location sticker to your Instagram Stories posts!
You can also “hack” Instagram by adding hashtags and then hiding them by reducing the font size, using the same color as the background of your image, or by adding a GIF or a sticker at the top of the hashtags.
If you are part of a live event, this is your time to shine and get more followers on Instagram! Be it a conference, an event or a holiday, this is the time when people are more interested in seeing what is happening in real time on Instagram, so making your story discovered by others is an excellent way to Get new eyes on your Instagram profile.
When your story is added to the history of a location, you will generally receive an Instagram notification. When a photo or video of your story is visible on a hashtag or location page, you will see the name of that page when you see who has seen your story.
If you go to your Instagram Exploration page, you will see the live story of the current city you are in, but your story only has the possibility to add to this if you add a location tag to your Instagram Stories. So you don’t want to miss the opportunity to face new audiences!
# 3: share selfies to get more Instagram followers (yes, really)
There is no denying that Instagram is still a very social place. And people want to keep accounts with which they can relate, regardless of whether it is a brand, influential people or people with whom they attended high school.
One of the easiest ways to present new audiences to your brand is through video. You can set the tone immediately, share some behind-the-scenes images and show what distinguishes your brand.
Mejuri is a great example of a brand that shows its spirit and its business through Instagram Stories and videos. With regular appearances of the brand’s founder, designers and the broadest sales team, you really know and love the entire brand!
If you follow later on Instagram, you could see me appear to announce something special, or receive some advice from the rest of our Instagram Stories marketing team!
In 2019, people want to meet the people behind the brand, as well as the business and the products.
In addition, there is no better spokesperson for your business than your employees! Why not ask your team to publish and share content about their business plans, launches or special campaigns this year?
If you can involve your team in creating company content for your brand, add more personality and behind-the-scenes perspectives for your followers. You can find that your page will be viewed by new audiences who already have connections with their employees and have an interest in your brand!
So, the next time you’re creating an Instagram story, or planning an IGTV video, think about including more time in front of the screen and introducing your followers (both old and new) to your brand.
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