Have you ever wondered what are those multiple pictures in an Instagram post? I bet you got curious and ended up browsing the internet.

To clear your thoughts, those were Carousel posts on Instagram. 

Ever since people started using Instagram more, they have found various ways to be creative and attract an audience. Not only that, big names like Apple and Nike, etc. use the carousel to feature their products on Instagram.

This feature of adding multiple pictures or videos has been around for a while now, but influencers have helped it normalize among people recently. For instance, you must have seen people posting multiple pictures and captioning it a‘ random dump’. Did it click now? 

Research state that carousel posts have 1.4x more reach and 3.1x more engagement from a regular post. 

Also, who doesn’t love to jump on a new trend and get more engagement on their posts? For this case, we are here to help you learn all about how to create beautiful Instagram carousel posts!

How can carousel posts be used on Instagram?

First things first, we need to learn how Instagram carousel works. Instagram carousel is a post where you can post 10 photos or videos at a time. Moreover, you can simply view the carousel post by swiping left and right until you’ve reached the end limit.

Put it this way, you are sitting at a salon and flipping through a magazine but on Instagram swiping through carousel posts. It has collections of photos and videos uploaded by its users. 

If you are someone who loves traveling and photography, you can showcase your skills by making a carousel post. It works just like any regular Instagram post. Furthermore, you can explain your trip down in the caption bar. To twist things up, add emojis and hashtags. Additionally, put the location of your trip and tag your friends. I mean, who doesn’t get flattered by friends hyping them up?

Purpose Of Carousels on Instagram

If you are looking for a reason why you should get on carousel posts then I have a few. 

Let’s put it this way, you started a blogging channel. Few people are following you with minimum engagement. They usually scroll up when they see your post and leave without liking or commenting.

Now, Instagram doesn’t like to get your feelings hurt. For this purpose, Instagram does an amazing thing where your carousel posts will pop up to their feed automatically. 

This feature gives you the advantage of having more engagement on your page. The best part is that you won’t have to put in any effort. Above all, it is for free so you will not be spending extra money on advertising either.

How can carousel posts be used?

Instagram carousel posts can be used by anyone and everyone. Even if you have a private account, you can post pictures of your prom without anyone feeling left out. 

Ever since people started using Instagram for business purposes, they have looked for different marketing strategies. Instagram carousel features works perfectly for such people. Furthermore, it gives them exposure to attract their audience in a way they want.

Apart from that, if you are an influencer, you can find ways to be creative with your posts. In other words, spice things up by putting fun filters and meaningful captions. Lastly, just figure out your style and work on what your audience expects from you. 

Ideas for Instagram carousel posts

  • Share your services
  • Drop new collection
  • Featured products 
  • Compare before and after
  • Share a story with everyone
  • Add short videos of a trip
  • Share memes, hacks/tips, and quotes
  • Share tutorials
  • List steps or a procedure

How to create beautiful Instagram carousel posts

Step 1: Open your Instagram

Firstly, open your Instagram and log in to your account. It is preferred to use Instagram on mobile for ease. 

Step 2: Create a post

To create a new post, you can simply tap the + icon located on the top of your screen. Once you click on it, you will be ready for the next step.

Step 3: Choose the content

I’m sure you must have the content chosen in your mind by now. Therefore, select the pictures or videos that you want to post. It should not be more than 10.

If you accidentally mess up the order of your pictures or videos, then don’t worry. I got you! 

On the other hand, you can play around by mixing up pictures and videos to create more fun content.

Step 4: Arrange the order

If you messed up the other of your pictures or videos previously, this is the time to rearrange it. You can simply press down on the photo, and it will be rearranged. Furthermore, you can swipe left and right to check the order once again.

Step 5: Put a filter

Filters help a lot when it comes to attracting the audience. It makes your content look a bit more professional and aesthetic. 

For your convenience, Instagram has pre-built features where you can select and play around with brightness, exposure, and sharpness, etc. If your picture is already edited through a photoshop app, you can skip this step.

Now, this is where it becomes more interesting and fun. You can use your wittiness, intelligence, research, and experience to build a caption. It gives your audience and followers a chance to learn about you. 

Moreover, you can use hashtags by using your brand’s name or anything relevant. This helps people to discover your content easily.

Lastly don’t forget to tag your friends and put the location of your favorite spot in the town!


To sum up, Instagram carousel posts can be created quickly and easily within a short time and with less effort. Now you can follow the steps mentioned above and make your page more beautiful.