281 Million plus followers use this eye-catching and exciting app called Snapchat every day. In the 24 hours, these people open Snapchat almost every hour to send someone a snap, to chat, or to simply create a memory. 

But most people do not know how to use Snapchat memories to grow and engage. Read along. 

Snapchat Memories

Snapchat memories are the number of photos or videos that your Snapchat camera saves for you. You can choose to save Snaps and Stories to your Snap Memories rather than deleting them immediately. Moreover, whenever you wish, you can view, edit, send, or repost the saved contents in Memories.

Grow and Engage through Snapchat Memories

How do Flashback Memories work?

Your Snap Memories flashback like anniversaries. In other words, if you added a Featured Story on September 1, 20121, the app is going to show you every 1 September as a highlight in the memories section. 

Because they’re generated automatically, there is no need to do anything other than browsing your Memories to see if you have a Flashback for that day.

Keyword Searching

There is one more thing you need to know before we go any further with Snapchat Memories. The most remarkable aspect of Memories is something almost nobody talks about. Time, location, and keywords can all be used to search your memories.

Snapchat users will find the keyword search to be one of the most interesting features of the app, powered by object recognition software.

Imagine that you’ve saved Memories for almost a year now. There is a family reunion, and your cat is playing happily with everyone that you saved to Snap.

If you don’t remember when you took the Snap, you can type “cat” into the keyword search feature and all the Snaps that contain cats will be displayed.

It is also possible to narrow down things by searching for a specific location if you had enabled the location feature while taking the Snap. Therefore, if the object recognition has learned to recognize “tacos” by now, you can view every Snap you have ever taken in 2013.

Here’s how you can use Snapchat Memories:

  • Your account contains Snap Memories by default, which makes using the feature simple.
  • On the camera screen, swipe up to open Memories. 
  • Snaps saved by a single user will appear in rectangles, and Stories that have been saved in circles. 
  • Search for specific Snaps by scrolling through your saved posts or using the search feature.

You can narrow down what you’re looking for by selecting a location or category in the search bar. You can also use Snapchat’s smart search filter to find Snaps that include keywords such as “Moonlight” or “Music.”

Using old memories to create new stories

Now that Memories is available, curation will be easier. A way to do this is to use Snaps from all your Memories to construct new stories.

You can do this by following these steps:

  • Touch the upper-right corner box to access Memories.
  • You are put into the Select mode when you click that box.
  • You can create a Story from multiple Memories.
  • Once you’ve done that, tap the circle with the plus sign at the bottom of your screen.

Now that you have saved a Story, it is now one of your Memories.

Setting up Snapchat Memories

All Snapchat accounts can access Memories. However, there is one important setting you need to change when sharing content.

Snapchat stores Memories by default only within the app. However, it is advisable to change the setting so that both Memories and your camera roll are saved.

As a result, you’ll not only create an extra backup, but you will also save your Snaps and Stories on your device for easy sharing.

  1. The profile page is accessed by tapping the ghost icon on your camera screen.
  2. Open the settings screen by tapping the gear icon on the top right.
  3. Touch Memories at the bottom of the screen.
  4. You can choose Memories & Camera Roll from the Save To … section.

Snapchat Memories: How to store Snaps and Stories

What are your options for saving Snaps to Memories once you understand why you might want to make them more permanent? You only have to tap a few times.

When posting Snaps

  1. Take the snap.
  2. On the bottom left, tap the Save button.

To create Snaps from a Story

Regardless of whether you save your Snap at the time of posting, you can still access it from your Story within 24 hours.

  1. Select the Stories icon from the bottom right corner of the camera screen.
  2. To access the three-dot menu, tap the three dots.
  3. You can save Snaps by tapping them.
  4. At the bottom of the screen, there is a download button.

To save snap from Stories 

  1. Select the Stories icon from the bottom right corner of the camera screen.
  2. You can download it by tapping the download button.

Saving Snaps and Stories automatically to Memories

It is also possible to set up your account so that all your contents are automatically saved to Memories.

  • To access Memories, click Settings.
  • You can switch the default setting from “Don’t save my story posts” to “Memories” by clicking on My Story Posts.

Last but not least, Snapchat’s Memories will save your Snaps and Stories on Snap servers instead of on your device.

Are you wondering why it matters? Snaps and Stories from the past will be able to be shared forever within the Snapchat app. Furthermore, all of the content is available from other devices, too.

Snap has many other features out-of-the-box that can be useful for businesses in the use of Snapchat.

Last but not least, all features are optional. You can disable it by going to the Saving section in your Snapchat settings. Among the options, there are setting defaults such as saving to Camera Roll Only, as well as customizing the My Eyes Only area. There you have it.


At last, think about your older self looking at the good old days when you used to send Snapchat videos to all your old friends. Whether you laughed at your foolish antics or marveled that you were ever so young, you’d all remember them fondly. Follow our blog to use your Snapchat memories so that they stay fresh.