Instagram, an incredibly useful tool for your brand today, is in front of many potential customers who may have never heard of you beyond your existing audience. Helps put your brand on. Social media has become a part of people’s lives, so when they reach where they spend their time, they are more likely to embrace your brand. The simple fact is that people are more likely to respond positively to Instagram posts that are more profitable than advertising and that they remember your brand. So, it’s incredibly effective.