More than 600 million people use Instagram every month and they gain new followers and new likes from real people. This is the second most popular social media network after Facebook. It provides businesses with a trendy platform for communicating with potential customers and raising brand awareness.
But you can’t go far just by posting photos taken on your smartphone. There are 600 million users on Instagram, so you have to make a striking effort.
This article introduces 21 practical techniques, tips, and strategies for driving your business on Instagram.
# 1: Become An Active Participant of the Platform
Rule # 1 of a social media strategy will be more than a content publisher. You must participate.
Instagram means something.
- Follow others, brands, and influencers
- Participate in comments sections of posts and other posts
- @mention your audience with great content
# 2: Cross-promote Instagram posts on other networks
The effort to take a perfect snapshot and create a successful caption is not wasted.
Cross-posting your content to other social platforms is simple to get more ROI from Instagram’s presence.
For example, you can promote Instagram content on Facebook, Twitter, etc., and maximize the scope of the content.
# 3: Using the voice of the customer (Testimonials)
Let’s face it, you don’t have the fairest source of information when it comes to your own business.
This will make the testimony so powerful. The introductory text is a powerful element of various marketing panels, such as landing pages and homepage ads.
# 4. Sticking to one brand theme
Branding is an important part of content creation, and it applies to social media just like your blog (perhaps more).
People are comfortable with your brand if they recognize it. If you grow faster and have better brand awareness and recall, you will meet professionals than if you are wasting your post freely.
# 5: Integrate post-trend topics
Keeping up with trends is a common social media best practice. If you’re taking advantage of what people are already thinking about, you can seriously solve social engagement.
# 6: Publish Instagram content on the site
When it comes to advertising, what billboard is better than your customers?
Introducing Instagram content in the field is a great way to improve your conversion rate. Why? Because people look at the products they buy in the real world, knowing that the brand in question is satisfying their customers. Consumers can visualize and understand your products well when they see them “in practice”.
# 7: Using hashtag contest
The Instagram Hashtag contest is not only encouraging new followers on Instagram but also one of the simplest and easiest ways to get instant access to user-created content.
In essence, Instagram users are given incentives (a chance to win prizes) instead of following Instagram pages and sending photos using hashtags.
Contest hashtags are automatically entered on all tagged photo contest pages (this only works with 3rd party contest builders). The person who posted the picture is encouraged to vote on posting it to friends and social networks, the person with the most votes wins the award.
# 8: Include video content
This is a bit sensitive. Because the last thing I want to do is if the video does not reach certain criteria, it is better to upload it to Instagram. As audio and video quality is low, it does not convey non-professionality.
In other words, if your business is investing in making great videos with studios, green screens, pin microphones, and outstanding cameras, video is the best way. Engagement is higher than photography and contrary to what I said above, the great video doesn’t convey legitimacy and expertise as quickly as possible.
# 9: Using hashtags related to the brand and campaign
We want your fans and prospective customers to recognize your brands quickly. Campaign-specific hashtags are a great way to make it happen. REI has #optoutside, Nike has #justdoit, and #HaveaBreak on KitKat, this brand needs its own campaign or brand hashtag.
# 10: Don’t sacrifice the quality of the image
This is obvious, but you do not know how often you see someone you don’t know well.
If you want to advertise your product on Instagram, you should make it as attractive as possible. If you shoot the camera in low light with the same product, you won’t get any Likes.
# 11: Give the stage look to the person
Promoting your business on Instagram should be product-focused in excess of 50% (depending on what industry you are in). The remaining 50% should be from brands such as the stage, lifestyle, and milestones of the company.
People love to look at how their favorite business is running.
# 12: Using hashtags
People use hashtags to find the content they want to see. If a post does not appear when searching, it is up to you. Want to increase the range of Instagram posts? Use at least 3 hashtags for all posts (test further).
Some hashtag best practices:
I use common hashtags (# tbt # love # nofilter, etc.) that are most often retrieved.
Use relevant hashtags only for your target market. If you choose a hashtag for your brand or campaign, use something that no one else has used.
Include your brand in your local area using location-based hashtags for Instagram for Business Promotion
# 13: Follow & Engagement with Influencer
The best strategy for identifying influence is to use the tool. That means you can use the search bar or the ‘Explore People’ feature on Instagram, but next Thursday is still scrolling.
Instead, use one of the very reasonably priced tools designed to make everything easy.
# 14. Consider buying Instagram for Business Promotion Services
Last but not least, do not ignore the possibility of paid services for increasing your followers, likes, comments, and engagement on Instagram.
After all, social media as a whole is becoming a more and more effective tool for business promotion to targeted customers. To be benefited from the Instagram platform, you can use below Instagram for Business Promotion services to attract new customers.