Instagram offers important tips to help marketers maximize their efforts on the platform.

With the influence of Instagram on the rise and more people tuning in to the latest trends and events through the app, logically, more brands are trying to build an Instagram presence and market their products and services through Instagram stories, messages and videos.

And that can certainly pay off – Instagram says 80% of its users follow at least one company, while 60% of users regularly discover new products on the platform. In addition, 75% of users have taken action, such as visiting a website, after seeing brand content on Insta.

Link these statistics to the increasing popularity of Instagram stories and it is reasonable to assume that many brands will improve their Instagram game in the direction of the holidays and / or the coming year.

If that sounds pretty good to your business, then these tips are for you.

This week, Instagram has published a number of platform clues and notes to help marketers produce better, more resonant Instagram content and build a stronger presence. You can read the full tips from Instagram here, here and here – but in this post we wanted to highlight some of the highlights that will help you point in the right direction for your Instagram content.

First, Instagram has provided a new set of tips for image composition, including some simple but valuable comments about maximizing your visual presentation.

Instagram tips for content

They help you think about how you can create more eye-catching, impactful Instagram images.

In the meantime, Instagram has also provided comments on holoday campaign planning, including this content calendar template for mapping your campaign approach.

Instagram tips for content

The above example is for a restaurant business, but you can see how the specific allocation – including postal type, visual type and caption – can be useful to provide a coherent overview of your approach and keep your process on track and focused on the objective.

Instagram also gave a number of tips for selling products on the platform, including these directions for new product launches.

Instagram tips for content

There are a range of variables that affect the effectiveness of each element here, but these are some good tips that can help you plan a better approach to building and maximizing your presence on the Instagram brand.

If you want to make Instagram a bigger focus, these notes will certainly help – or at least make you think about how you can better present your products and services to get in touch with the wider Instagram audience .

But there is no magic trick for Instagram success. There is no special cheat code that will quickly take you past the pack. As with all social platforms, it takes planning, consistency and unfortunately time. These comments will help you on the right track.

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