Kim Kardashian Claim $10 Million from Sues App Maker
Kim Kardashian is seeking $ 10 million in damages from app manufacturer iHandy for allegedly using one of her Instagram posts without permission for marketing purposes, according to a lawsuit filed Wednesday in California’s highest court.
- The 14-page complaint accuses iHandy of “obvious and estimated abuse, unauthorized use and fraudulent commercial exploitation” of a two-year Instagram photo from Kardashian.
- iHandy allegedly used Kardashian’s photo in Instagram ads to promote her Sweet Camera makeup photo editing app, according to the complaint, by leveraging Kardashian’s fame to attract new users.
- Kardashian is seeking $ 10 million in damages for “loss of monetary compensation” and emotional damage.
- The complaint found that Kardashian is being paid for her sponsored Instagram posts – and her mom Kris
- Jenner said in April that each Kardashian post costs six digits.
- It also served up a slight nuance: Kardashian “does not use, does not like nor supports” the Sweet Camera app.
iHandy did not immediately respond to the request for comment.
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Crucial quote: “By using [Kim Kardashian’s] photography, image and persona in the app ads without consent, iHandy, and its associates saved millions of dollars in [Kim Kardashian] advertising and marketing services without paying for it,” the complaint reads.
Surprising fact: iHandy allegedly did not know that the woman on the Instagram photo was Kardashian, “one of the most famous and most famous women in the world,” according to the complaint.
Key Background: Kardashian is notoriously aggressive in protecting his name and image. In July, she was awarded $ 2.7 million in a lawsuit against the Missguided USA for using her “persona and brands” to sell knockoff designer clothes. (There was also an Instagram-based lawsuit, according to The Verge, which reported that Missguided would tag Kardashian in their posts.) According to Forbes, the Kardashian clan – Kim, Kylie, Kendall, and Kanye – has filed over 700 trademarks between them. The Kardashians use trademarks to protect their personal brands and businesses and try to freeze anyone who may want to use their names.
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