Today, how a company communicates with its customers can determine whether it gains or loses a customer. A typical user spends about two hours every day looking through graphics and engaging textual content on social media.
Along with engagement, brands must offer the client happiness that their marketing tricks promise. For new users, the social wall serves both functions. A social wall is a collection of user-generated information sourced from various social media platforms such as Instagram, Twitter, and Facebook, among others.
But the question is how to Sow and Grow social media walls?
Consider the following marketing statistics:
- Content with images that are related material with images receives 94 percent more views than stuff without images.
- Visual content is more than 40 times more likely to be shared on social media than other sorts of content.
- Instagram photographs with people in them receive 38% more likes than photos without them.
- Modify the photos in your Page’s profile and cover photos.
- Your profile photographs and banners are some of your greatest and most viewed social profile items. Use these visual aids to demonstrate the impact of your work as well as the stories of those who have benefited from it.
- Consider changing your Facebook cover photo at least once a month, and don’t forget to include a catchy caption.
- Use your Twitter profile picture and banner photo to highlight your exceptional work.
- Personalize every channel you can by employing a strong visual image.
- Encourage your followers to tag other people who could benefit from or love a particular content as a way to engage them.
Tools that help grow social media wall
Tagboard
Tagboard searches Twitter and Facebook l using hashtags. This application not only allows you to follow your event hashtags but also allows you to display the same photographs and comments at your event in real-time.
Planners may also edit each post so that only the most relevant posts surface on your social media wall.
Everwall
Everwall is more than just a display wall for social networking. It’s also a powerful analytics program. Everwall, like Tagboard, offers extensive meeting and event moderating. It also offers customization, sponsorship, and advertising opportunities.
Everwall’s publishing tools are lightning-fast because they’ve been around for a long time. Each post is published on the social wall in less than a quarter of a second.
Sprinklr
Sprinklr is a social network moderation, aggregation, and analytics platform. It also intends to expand its service and product offering.
Sprinklr’s social walls are extremely flexible, making it one of a kind. There’s no event they can’t handle. They have worked with customers of all sorts, from little restaurants to the largest NFL stadiums.
Crowdscreen
Crowdscreen offers a one-of-a-kind experience. It does not collect any publicly accessible content for your social networking wall. Instead, it makes use of a proprietary program that allows users to post anonymously on the social network wall of your event.
As a result, your attendees will be able to participate in the event’s discussion. They also don’t have to be concerned about their comments or questions being shared on social media.
The Wallrus
The Wallrus is a simple tool for live-streaming social updates at events. But what sets it apart is that it can also show adverts and curated content. As a result, you have more control over what appears on the screen.
Gather content from a variety of social media channels
Displaying a social media hub on your website is a great method to take advantage of current social material. Collect posts from your consumers and influencers and mix them with your social media content on your social wall.
Select the posts you want to display on your wall by aggregating material from specified hashtags, accounts, and pages. You can also pick and choose which social media channels to use.
The benefits of brand use of social media hubs
For brands, there are various advantages to using social media. Social media makes it simple to interact with and engage with your audience, and raise brand awareness. And drive sales, and enhance brand trust.
All of your social channels have great content in one place
A social media hub on your website is an excellent method to showcase and promote the social material. Whether your company is active on several social media platforms or only uses one. The embedded social feed on your website will help your social content stand out.
Improve your credibility with social evidence
When it comes to suggestions, humans trust other humans, even if they’re posted online. User-generated content is an effective way to reassure potential customers about the quality of a brand or product. Other people will feel more comfortable trusting your brand if you have a social wall with authentic content uploaded by your fans.
Improve the interactiveness of your events
You can utilize your social feed elsewhere once it’s set up, such as at events you support or on physical displays at points of sale. Your social media content can help you raise brand exposure in the places that matter the most.
Keeping a website up to date is a lot of work, and it’s easy to let it slide in many firms. Meanwhile, most social media accounts are updated regularly. So, if you’re already putting in time and effort on social media, why not take it a step further and display that content on your website? A social wall containing your brand’s social media content gives your website a fresh feel.
Conclusion
Social media platforms can be a terrific method for brands and organizations. It helps them to communicate with stakeholders, build devoted followers, and increase their reach and audience. If used wisely and thoughtfully.
You should concentrate on writing posts and providing content that will attract the proper people with whom you need to engage. Then take action, and establish a longer-term relationship.