Instagram’s Tips for Better Stories at Holiday

Instagram’s Tips for Better Stories at Holiday

Instagram’s Tips for Better Stories During the Holiday Season


The holiday season is approaching and, although you will surely be busier than ever, staying involved in social media is very important for retailers.

Instagram story for holiday season]

Keeping in touch with your followers in applications like Instagram can mean the difference between buying with you or going somewhere else, and it certainly doesn’t hurt to get in line with the Christmas spirit.

One of the best ways to stay active on Instagram is to keep your stories fresh (according to Instagram, a third of the most viewed stories come from commercial accounts) and the platform recently released an updated guide with tips and tricks on how to do that. You can read everything here, but here are some of its highlights and how they can be applied to a jeweler.

Go behind the scenes

You probably already know, and possibly can relate, to the fact that people love to feel aware of exclusive content, such as the first looks in a new collection of jewelry or a look at the decoration of their vacations. But Instagram also suggests keeping your content unfiltered, opting instead for raw, real and even possibly live. So throw away any idea of ​​having to make everything incredibly perfect and show your followers what distinguishes you.

Customer Recommendations Instagram suggests asking customers for their comments to share your stories, which is a great idea. If any of your buyers is willing, you can ask them to take a photo using their purchases, or even talking to the camera about their experience in your store. If you are buying gifts and do not want to spoil the surprise, ask them to come back after the holiday season with their gifts to show their beautiful gifts.

Present your products and services


This is obvious but it is very important anyway. In addition to sharing new essential products and styles in your store, give users an idea of ​​something more unexpected. Are you excited about your holiday packaging this year? Show those boxes of hoops and bows. Are you offering new custom design services? Attract buyers to restore their old stones into something fabulous. You can even share the goodies you will serve in a happy hour with a festive theme (just don’t forget the festive cookies).

Share tutorials

Instagram recommends showing people how they can use their products, which, in the case of a jeweler, opens a great realm of fun. Be creative with style, stacking, grouping and layers of jewelry. Use the video to show the main sparkle of that diamond ring. And for an information session, make a live broadcast to answer your clients’ hottest questions about jewelry care and purchase.

Content ideas are a start, but there are even more layers to make sure your stories stand out from the crowd. Pay special attention to the text that superimposes on your videos and images: Instagram recommends mixing the colors of your text, using the eye drop tool to extract the colors of your images to match, highlighting the color block, creating an appearance gradient, and more (tutorial, here).

Along with the text, Instagram also recommends the use of stickers: emojis, GIFs, location stickers (for customers to find better) and more.

Be interactive In addition to launching live, allowing you to interact with other users in real time, the platform also recommends using countdown stickers to create rumors (maybe a countdown to Christmas to attract those buyers?) And involve your audience by using surveys and questionnaires stickers

Finally, Instagram offers advanced tips to take those Stories to the next level. However, it admits that these features may require a little more practice to master. You can visit the Instagram guide on how to create a rainbow gradient, set floating words and stickers and create animated stories.

Best of luck as you prepare for the holiday season: see you on Instagram!


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Why You Should Go Instagram Live?

Why You Should Go Instagram Live?

Instagram Live: Why You Should Go Live – Tips and Ideas


Have you already live on Instagram? If so, applaud for you! If not, we understand it! It may seem like a daunting task to plan a live video and act under the pressure of real time. But for brands, it is so beneficial that it is time to start thinking about it.

Buy Instagram Live Video Likes

Here we explain why you should use Live, tips and ideas to achieve it!

Why should you go live?

There are a lot of benefits to starting your business. Here are some reasons why you should start planning your first live video.

Greater commitment

Going Live is a great way to show the algorithm that you are here and that you are working it. When people join, comment and like their live video, it shows that people care about their brand and want to see more.

This makes it more likely that your content appears at the top of your news feed and that your Stories are not lost. Let’s be honest, we can only click Stories and scroll for so long.

And with the huge amount of content that is published every day, it is likely that, unless someone gets very involved with you, you will not see it. Therefore, being close to the top of the news supply and the front of all Stories is important to your business.

Anything that gives some love of the algorithm is something that should be exploited.

History Priority

Have you noticed when you open Instagram, the first Stories you see at the top say Live in the thumbnail? AND ALWAYS are at the forefront of Stories? That’s what happens when you go to Live!

When you go to Live, you have the option to publish it in your story after finishing your video. Doing this will place your live video right in the front of the Story feed.

Many people simply open Instagram and start clicking Stories. Since you got live, your story will be the first thing they click!

If it’s something that interests them, they may click on your profile or keep looking! If not, then they will continue to slide. But at least you gave them the chance to look!

Instagram stories are organized similarly to the source. The people who appear in the front are people with whom you are most committed. That means your story could be lost at the end of all the other stories of friends and family that will never be seen.

Going live will help prevent your story from getting lost because it will be there when your followers open the app!

Answer questions in real time

Going Live is also a great opportunity to answer questions in real time. People who are watching can write questions and you can react immediately.

This eliminates the additional steps of having to send a DM or an email to get an answer to the question. It also helps you look more accessible and shows that you really care about your audience.

Having an open dialogue with your current and potential customers will improve the overall experience they have with your brand. In turn, they are more likely to be regular customers and suggest you to a friend!

Show your brand personality

Instagram is about building relationships! Nobody wants to commit to a brand that never responds to comments, does not have a face to the name and only tries to sell, sell, sell.

Going Live helps build that relationship because 1. your face, voice and personality may appear and 2. it is an open conversation with your followers.

As we said before, it’s about showing people who you are, what it’s all about and why you’re amazing!

Build existing relationships and build new ones

In that line of showing the personality of the brand, going Live helps foster existing relationships and forge new ones. When you go to Live, Instagram will notify users who try to encourage them to join.

Sometimes I even received notifications from people I didn’t follow. Then, maybe someone bumps into your Live and tune in just to see what happens. You can immediately see them join, welcome them to the party and start a conversation.

People are more inclined to commit (and buy) with brands they trust. Congratulations on having made a new friend by welcoming you to your live video! And now he has a potential and potential client.

Many people do not broadcast live because yes, it requires planning and yes, it is in real time. What may seem scary (especially if you’re not doing well in front of the public). Some people are natural with these situations, but some of us were not so lucky.

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How Instagram posts will look like without ‘likes’

How Instagram posts will look like without ‘likes’

Here’s what your Instagram posts will look like without ‘likes’


If you live in the United States, don’t be surprised if you open Instagram this week without a “like” in sight.

Here's what your Instagram posts will look like without 'likes'

Instagram CEO Adam Mosseri announced on Friday at Wired25 that the platform will begin to hide “likes” in this week’s posts, Adrienne So reported on Wired. At first, I like them will disappear only for certain users as proof of function.

“We will make decisions that harm the business if they help the well-being and health of people,” Mosseri said, according to Wired.

Instagram is already testing hidden likes in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand, which began in July.

They are still there, and I like them. You can still see the count of likes in your own photos and videos, but not in other posts.

In April, Adam Mosseri told BuzzFeed News that eliminating likes was “about creating a less pressurized environment where people feel comfortable expressing themselves.”

This is what Instagram looks like, from Australian Instagram where this update has already been implemented:

instagram hiding likes

Instagram is not the only social media platform to experiment with the elimination of public metrics.

In September, Facebook, owner of Instagram, experimented with the removal of “likes” in posts, and Twitter CEO Jack Dorsey has hinted that he wants to remove public likes from tweets for more than a year.

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6 ways to market your food truck with Instagram

6 ways to market your food truck with Instagram

6 ways to market your food truck with Instagram


Food truck marketing with Instagram

If you operate a food truck business, either in a permanent location or as an emerging-style business, then Instagram should be your perfect marketing tool. Its social media channel not only has an incredible reach, but it is also visual, which means it is made to promote food. After all, we eat with our eyes. Here are six fantastic ways to market your food truck business with Instagram:

1) Publish visually appealing content

Image result for visually appealing content

This is a simple place to start, but as a food supplier, what better way to attract new customers and followers than with attractive images, or even short videos, of the dishes it serves?

“Develop a consistent style for your publications in terms of theme and personal branding, publish regularly to maintain interest, but be careful not to overdo it, and then let your food talk with visually stimulating images,” recommends Marsha Keating, a marketer of Instagram on Writinity and LastMinuteWriting.

2) Use gifts

Image result for Use gifts

People love a good contest, so give people what they want by organizing contests where the prize is a free meal from your truck. Of course, you don’t want to give too much; After all, you must earn money, but by conducting occasional contests in which Instagram users have to slide the image to enter the free draw, you are potentially gaining hundreds of new followers in the middle that can then be influenced by all Other techniques on this list. It’s about building that Instagram track.

3) Use hashtags

Image result for Use hashtags

Hashtags are a great way to promote your business by exchanging relevant topics, often created by you to promote your brand. However, you can also take advantage of the trend hashtags that are relevant to your business, such as local food days or, of course, seasonal events such as Thanksgiving and Christmas.

If you create brand-specific hashtags, which is also an intelligent approach, encourage those who follow you on Instagram to share those same hashtags; I could even include it in one of the contests we have already talked about. Consider conducting a weekly or biweekly raffle in which users can claim a free accompaniment by sharing their hashtag with those in their social media contact groups. But remember that everything you do has to make economic sense.

4) Use your location


If you are an emerging business, then it makes sense to use your changing location as a means to attract and engage users on Instagram. Take fantastic photos of your location and combine them with hashtags that encourage your users to share.

“You could even do competitions in which you provide visual clues of your whereabouts, and those who correctly guess where you are can claim something for free or participate in a free lottery for a slightly cheaper version of the same contest. Using your location makes a lot of sense, and it can allow you to interact with that local community, “says Trent Hastings, technology editor for DraftBeyond and ResearchPapersUK.

5) Use automation

Automate your posts on social networks means that you can publish regularly and connect to all relevant seasonal events and events that are likely to have a taste for Instagram likes. You can also create marketing themes and stories where following your brand online becomes an event: this is an excellent way to attract a wider audience.

The best thing about automation is that it allows you to design and execute a social media strategy without the need to work hard on Instagram every day. After all, you have a food truck to run.

6) Use the commitment

Image result for commitment

That said, the personal touch on Instagram can make a big difference, so start posting posts with answers and follow the people and companies that follow you to start building your online community.

These things take a little more time, but they are always worth it because this way you show appreciation for your users and customers. And just as valuable, by following and involving them, you will learn more about your audience. With this information, you can further develop your Instagram marketing strategy to ensure greater success in the future.

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5 Strategies for Boosting Engagement on Instagram

5 Strategies for Boosting Engagement on Instagram

5 Strategies for Boosting Engagement on Instagram


A recent update of the Instagram feed ranking worried marketing specialists. A direct chronological order will be replaced by an algorithm similar to Facebook that takes into account many social signals, including the commitment and the previous tastes to predict the “relevance” of the publications.

Boosting engagement in instagram

While the movement evoked different feelings, the fact is that the algorithm change is not enviable and marketing specialists will have to adapt. To truly take advantage of the new algorithm for your own benefit, you must publish content that consistently generates high levels of interaction.

The first step in identifying such content is to make sure you know and understand your audience. Who are they? What do they like? What do they dislike? What are your aspirations and lifestyle? What about content preferences? You will have to answer all these questions to really discover what content will generate likes and comments.

The next step in developing your Instagram strategy is to think about the value that your content provides. Sure, beautiful images are elegant, but they have to evoke emotional responses and provide some kind of value. Let’s examine some amazing examples of carefully crafted Instagram strategies that work.

1. Provide inspiration

People love to be inspired. The inspiration lies behind all the great things and inventions. The foundr digital magazine understands this.

The founder’s audience is made up of young entrepreneurs, promoters and agitators. Naturally, it makes sense that Foundr tries to provide inspiration through success stories, interviews and excellent quotes that push his audience to move forward and pursue their dreams.

This strategy has definitely worked for the publication. When it comes to Instagram marketing, they are a recognized authority. His fan base of nearly 700,000 followers is proof that Foundr “gets them”.

One strategy that anyone can borrow from Foundr is to include a call to action in each publication they share. It can be something as simple as “double tap if you agree,” or “tag your friends,” or “let us know what you think.” This simple but powerful strategy increases commitment because you request it directly.

2. Produce stunning visuals

It would be difficult to find a more visual network than Instagram. Not surprisingly, his images have to be up to par. While the platform is predominantly mobile, grainy or dark images on your phone will no longer cut it.

Check out National Geographic, a master in weaving an incredible collection of photos with beautiful stories.


You probably don’t have hundreds of National Geographic photographers in your company’s staff, but with a little diligence, you can also create a beautiful visual history of your brand.

Thanks to technological advances, phonography (smartphone photography) has made surprising advances. People create amazing images with their smartphones and a little help from photo editing applications and smartphone lenses. If you are not a phonograph, you can still create excellent images with a camera or a computer and download them to your phone for use on Instagram.

3. Make the content “Snackable”

Disclaimer: Skip this section if you have not yet had lunch. Even then, the author is not responsible for drooling all over his computer.

On Instagram, you have an instant to impress. It has an image and a title to capture the attention of your audience before they advance. It is crucial, then, to ensure that your content is “small” and fun.


It would be easy for any retailer to take a picture of their products, place a large sales poster and upload the resulting graphic to their feed. However, Whole Foods Market has found a way to make your photo collection incredibly attractive both visually and contextually. Delicious images are combined with quick and easy recipes (who doesn’t love them?), Which makes their content not only beautiful but also actionable.

4. Create a sense of immediacy

Instagram has a feeling of immediacy, of being in the moment with a content creator. While beautiful sunsets and shoe images give the feeling of being there, they may not work as well for businesses. However, what does work are the moments behind the scenes, the advances and the daily scenes.

One of the most prominent marketing specialists, Gary Vaynerchuk, knows one or two things about creating that sense of immediacy. Every day, Gary Vee shares small fragments of his life with his followers and, sometimes, he can’t be much more intimate. If a billionaire and one of the most recognized faces in the industry can be personal and create a sense of spontaneity in their updates, you can also do it.

5. Commit to storytelling

Although images are the main driving force behind Instagram, don’t forget to create meaningful subtitles. Often, those subtitles will add substantial value, context and power to your visual narration.

Take the humans of New York, for example. The images of normal people, not celebrities, get thousands of likes and comments because the subtitles of these images tell powerful stories. I do not want to degrade the quality or ability of these powerful portraits, but I would say that it is the stories that accompany each image that have such a profound effect on the followers.


These are some of the best and most effective strategies when it comes to Instagram participation. Participation is always the key to success in social networks, but with the launch of the latest Instagram algorithm, now is the time to focus on creating an outstanding brand experience for boosting engagement on Instagram.

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