Select Page

What is the Best Time to Post Reels to Get Better Engagement?

The best time to post Instagram Reels for better engagement is typically mid-week, around midday to early evening when user activity is highest.

Are you struggling to figure out when to post your Instagram reels for maximum engagement? Well, in the ever-evolving world of social media, timing can be everything, especially when it comes to catching the eye of your audience. So, figuring out the best time to get the maximum engagement on your reels is equally important as posting the best content.

The numbers have been analyzed to identify the ideal day and time for posting on Instagram. Remember that every business and audience is unique, so we’re here to guide you in determining the perfect posting times tailored to your brand. Let’s explore how you can make the most of your Reels by posting them at the right moment!

What is the Best Time to Post Reels on Instagram?

Finding the perfect time to post reels on Instagram isn’t a one-size-fits-all scenario. It depends on who you’re trying to reach and what you want to achieve. Imagine it like not calling your mom at 2 am – timing matters!

People are most active at specific times of the day. If you aim for maximum engagement, you’ve got to post when your audience is buzzing. For Instagram reels, the sweet spot is generally between 9 AM and 12 PM, Monday through Thursday. Here’s the breakdown for the best days to post reels:

  • Monday: 3 am and 7 pm
  • Tuesday: 12 am, 1 am and 6 am
  • Wednesday: 4 am, 6 am and 9 pm
  • Thursday: 6 am and 4 pm
  • Friday: 2 am, 11 am and 1 pm
  • Saturday: 9 am, 4 pm and 5 pm
  • Sunday: 5 am, 8 am and 1 pm

However, these timings are general. Individuals should consider certain factors to identify the optimal time for posting on Instagram.

How to Choose the Best Time to Post Reels on Instagram?

Choosing the best time to post Reels on Instagram can significantly impact the reach and engagement of your content. The ideal posting time can vary depending on your target audience and their online behavior, but here are some general steps to help you determine the best times for your Instagram Reels:

1. Reason for Posting

Marketers are keen to determine the optimal timing for posting Instagram reels alongside regular posts and stories. The primary reason behind this interest is to boost engagement. The more engagement a post receives, the better it performs. When users interact with a post, Instagram’s algorithm recognizes it as valuable content.

Subsequently, the algorithm showcases such content to a broader audience, reaching more Instagram followers. As the post gains visibility, it creates more opportunities for interactions. This cycle continues, amplifying the content’s reach and sometimes causing it to go viral.

Achieving higher engagement on your Instagram reels requires length, content, and strategic posting at optimal times. This approach enhances the likelihood of driving more traffic to your website, making the overall marketing effort more effective.

2. Days of the Week

When seeking the perfect days to showcase Instagram reels, individuals are met with the realization that there’s no definitive answer. The secret lies in understanding one’s audience and recognizing the moments when they are most active on Instagram. For instance, the prime time for those catering to a younger demographic may be weekdays following school or work hours.

Equally crucial is the nature of the content being shared. For creators, the sweet spot for engagement might be on Fridays or weekends when people are more likely to be in high spirits.

Furthermore, it’s essential to acknowledge that the best time to post reels on IG can fluctuate based on geographical location. If there’s a time zone difference between you and your target audience, it’s advisable to adapt your posting schedule accordingly.

Key Factors While Choosing the Best Time to Post Reels on Instagram

3. Competitors

When individuals share reels on Instagram, they should closely examine their competitors. Observe the timing of their posts and try to spot any recurring trends. If your competitors consistently receive more engagement than you do, it could be beneficial to think about posting at similar times.

4. Time Zones

Considering the time zones of the audience is crucial. A key factor to remember is where your followers are regarding time zones. If you have more followers in a particular time zone than the one you’re currently in, it’s a good idea to schedule your posts when that time zone is most lively.

For a broader reach in a different time zone, aim to post during the peak hours of that specific zone. You might receive higher engagement if you share content when your followers are most active, even if it doesn’t align with the traditional peak hours. This way, you can connect with a more diverse and engaged audience.

5. Audience Demographics and Routine

They understand the audience and identify their peak activity on social media, which aids in choosing the best time to post reels to enhance engagement. If the audience primarily resides in a single time zone, posting during the peak hours of that time zone is advisable.

  1. For younger audiences, social media activity tends to spike during after-school hours and evenings.
  2. In contrast, older audiences are generally more active during daytime hours.
  3. Tailoring your posting schedule to align with these patterns can boost engagement.
  4. Additionally, if your audience has a specific interest, sharing content related to that topic is beneficial.
  5. Posting at times when they are likely to be searching for information on that particular subject online can further increase the impact of your posts.


How often should I post on Instagram Reels?

Although posting more frequently is preferable (if it’s all unique stuff), try to publish daily.

What kind of content performs well on Instagram Reels?

Content that performs well on Instagram Reels often includes creative, engaging, and visually appealing videos such as tutorials, behind-the-scenes glimpses, humorous skits, trending challenges, and inspirational or motivational clips, all of which resonate well with audiences seeking entertainment and connection.

How can I get more views and engagement on my Instagram Reels?

To get more views and engagement on Instagram Reels, focus on creating trending, high-quality content and utilize relevant hashtags. Also, engage with your audience by responding to comments and sharing your Reels on your Instagram stories.


To find the best time for posting Insta Reels, it’s crucial to understand when your audience is most active. Weekdays often see consistent engagement during breaks or commutes, while weekends can offer peak interaction during leisure hours. Consider your audience’s time zone and habits, and use Instagram insights for precise timing. Remember, the ideal posting schedule can vary, so continuously adapt your strategy for optimal engagement.

Buy Instagram IGTV Views