Are you wondering how to get 100 subscribers on YouTube?
If you have just started your YouTube channel and do not have subscribers then it must be quite frustrating for you.
Do not worry. There are many ways by which you can easily avail countless YouTube subscribers and views. You can either purchase YouTube views at cost effective rates or follow the tricks we have gathered for you below.
We’ll walk you through nine methods to learn how to get 100 subscribers on YouTube.
When your YouTube videos are viewed more, it has a very positive effect on the platform’s algorithms. And you can increase the number of visits, it’s up to you. In fact, it’s better to buy real YouTube views.
And it is better to upload videos, so that you can get the most out of them.
Let’s get started.
Make a trailer for your YouTube channel.
Firstly you have to keep in mind that your Channel Trailer has the potential to convert visitors to subscribers on your channel page.
Your Channel Trailer is usually the second thing that people see after they see your Channel Art and Channel Icon. Trailer visitors will discover more about your channel and subscribe if it is done appropriately.
In addition to this make sure to keep your trailer short, exciting and do end with a call to action to subscribe your YouTube channel.
As per the recommendations of YouTube itself, the trailer should be of at least 30-90 seconds and not more than that.
And make sure your trailer includes all the point we are mentioning below.
- A quick introduction to you and your channel
- Overview of the sorts of videos you upload
- Highlight reel of your video material
- Timetable for posting (optional)
- Subscription call-to-action
If all goes well then surely you will experience engagements on your YouTube channel.
Make a captivating profile.
Moving on, do not overlook the “About” area of your YouTube channel. This is where you may pitch potential subscribers on your YouTube Channel.
Secondly, you have to explain why viewers should subscribe to your YouTube channel and what they will gain by watching it.
Last but not the least, the efficient use of Keywords in your “About” section is really very important and should be taken into consideration as it will for sure make your YouTube channel rank higher in search results.
Following this tip will help you grasp the basic idea of how to get 100 subscribers on YouTube for sure.
Choose titles that are searchable.
You do not have to worry about how users will search for your material on YouTube? We have also elaborated the trick to overcome this issue of yours.
Consider what your viewers might put into a search engine to locate your material when naming your videos.
These words or phrases used by users to search are known as “Keywords”. Keep in mind to place your keywords towards the top of your title because just the first 45 characters are shown in search area.
Furthermore, if you are quite impatient and want the result as soon as possible. So for that we would suggest you to straightforwardly buy YouTube likes for cheap and boost your channel’s engagements.
Improve your thumbnails
According to YouTube, 90% of top-performing videos use custom thumbnails and if you want your videos to be counted in that 90% then do follow the instruction below.
For implementing this trick you first have to know what a thumbnail is basically. Content’s thumbnail acts as a mini-movie poster. Its sole purpose is to get others to watch!
And do you even know that if your video appears in a search, but no one will click on it if the thumbnail is dull and boring. Hence, no one would prefer subscribing a boring thumbnail’s content.
You should be cognizant that humans are visual creatures, and you must stand out from the crowd. Bright, high-resolution thumbnails with the title of your video superimposed generally do really well.
If you follow these steps we can guarantee you that you will have raining subscribers and also get the answer to your query of how to get 100 subscriber on YouTube.
Analyze Your YouTube Analytics.
To begin with, consider the information offered by your YouTube Analytics to help you expand your channel.
YouTube Analytics can help you figure out how to get 100 subscriber on YouTube. You may see the sources where people subscribed to your channel in the Subscribers Report, such as:
- Your YouTube channel : Direct subscriptions via your channel’s Subscribe button
- Interactive elements include: Subscriptions generated via interactive video features such as end-screens and subscribe watermarks.
- YouTube Search: Subscriptions from viewers who found your video in the search results of a query on YouTube.
- Other YouTube channels: Subscriptions from other YouTube channels that feature your channel.
- External: Subscribe buttons integrated on websites other than YouTube or subscriptions from videos
For instance, if you are getting a lot of subscribers through YouTube searches, keep making searchable video titles to attract more of them.
In the end I just want to make this clear to you that you can make changes to help you gain more followers and views on YouTube. You can learn what works and what doesn’t on your YouTube channel by analyzing your analytics.
And if you are having trouble analyzing your analytics do not worry we have got your back. You may directly purchase YouTube targeted views.
Consistently produce content.
When you are making new videos, make sure they are relevant to your target audience.
Users won’t know what to anticipate from your channel if you publish a random vlog one day, a gaming video the next, and a cookery video the following. They’ll be less inclined to subscribe if they have no idea what your YouTube channel is about.
In the end you could receive a lot of random page views, but you won’t get any long-term subscribers.
Instead, choose a channel theme to offer people a reason to subscribe to your channel.
Create Video Playlist
The playlist is an underutilized YouTube subscriber trick. If the videos are part of a bigger series, this allows you to group them together.
Then, viewers will be more inclined to binge-watch your videos in the sequence in which they were created.
Plus, much like single videos, playlists appear in YouTube search results.
Make sure each time you make a new video for the series, the playlists should be updated. Hence, users who appreciate your video playlist will subscribe to be alerted when the next instalment of the series is available.
Solicit subscriptions from your viewers.
You know how you include CTAs in blog articles, social media posts, landing pages, and just about everywhere else in your marketing strategy?
Yes, it is the same way for YouTube too. Simply ask if you want additional YouTube subscribers.
In addition a subscribe watermark may also be added to your YouTube videos. A subscribe watermark is a little emblem that appears in the bottom right corner of your videos to urge viewers to subscribe.
And apart from this you might also try contacting your relatives and friends if a handful of your friends and family members subscribe to your channel it will gradually lead you to solve your query of how to get 100 subscribers on your YouTube channel.
In the end just remember the fact that everything starts by simply asking people to subscribe.
Use social media to promote your YouTube channel.
Now, it is time to start advertising your videos on other social media platforms because according to statistics 99% of YouTube users also are on other social media platforms.
As you have mastered all of the YouTube basics, such as picking a channel theme, making eye-catching thumbnails, and utilizing searchable titles.
Why wait for your videos to get discovered on YouTube when you can bring the content to them?
Some of the finest sites for gaining additional YouTube subscribers include Twitter, Instagram, and Facebook. They’re also completely free.
Moving on with the topic, whenever you publish a new YouTube video, create a social media post to attract more views and subscribers for your YouTube Channel.
Make sure you include an eye-catching image that is relevant to the video, a brief explanation of what your video is about (make it intriguing), and a call to action with a link to the video.
Do not forget to use hashtags to expand your reach as well. Look at other YouTubers’ social media posts to discover what hashtags they use.
Now that you know how to get 100 subscribers on YouTube, it’s your turn to take action based on what you have learned.
Although you will not be able to get your first 100 YouTube subscribers in a day, you can hit 100 subs in time as long as you keep these tips in mind and avoid flaws and blunders.
Thank you for your time. And do not forget to share your precious feedback with us.
Youtube has billions of users who watch videos on the platform daily. Due to the sheer number of visitors, youtube provides a platform for people to showcase their talent. By showcasing their talent and fulfilling their dream, people also get a chance to earn a living in the process.
On the contrary, it is not as easy as it is said. There are thousands of content creators who struggle every day to earn from Youtube. Most of the time, they have all the prerequisites to earn on the platform. However, they lack strategy and technical knowledge to excel in this field.
How to make money on Youtube: 7 effective strategies?
Below are the strategies that will help you earn instantly.
Earn through Ads
This is the most common and known income strategy on Youtube. Nonetheless, some people do not have the proper guidance and they end up earning nothing from their videos. Youtube does not pay you for just uploading content on the platform. It pays you a share of income from ads that run on your content.
To be able to earn through ads, you will have to sign up for a Youtube partner program. Not everybody can just join the program without meeting some requirements. The requirements include at least 4000 watch hours and 1000 subscribers. Apart from that, you will also get a share of the revenue for views of premium subscribers. People who use premium Youtube are not shown any ads. This means you get a part of their subscription fee based on their views percentage.
Earn through endorsements
Ads are not the only strategy to earn from Youtube. With the rise of social media, many brands prefer platforms like Youtube more than newspapers or television. The purpose of these endorsements is to spread brand awareness or boosting sales of a certain product.
You will just have to act as a salesman for the brand and convince people to buy the product. However, keep in mind that people do not like to see just another advertisement in their entertainment. In this regard, you will have to be creative, subtle, and sell the product without selling.
If you are wondering where to look for sponsors, the answer is not to the lookout. When you have a considerable audience and views, they will come to you themselves. Just keep your contract updated. Other than that, you can also post an announcement to tell sponsors to contact you for any kind of endorsement.
Earn through Affiliate links
You might have heard about affiliate marketing. Like the majority of people, you might also think that affiliate marketing can be done through writing in blogs only. This is not the case at all. You can also do affiliate marketing through Youtube.
Affiliate links are links to a product of an E-commerce site. When people buy the product through your link, you will get a commission on selling that product. There are many affiliate programs that you can enroll yourself in. One of the most famous programs is Amazon.
You can encourage your viewers to buy from the link in many ways. One way is to present the product as a solution to some problem. For example, you can suggest a skincare product for oily skin. Another way is to do the product review or unboxing. After that, provide the link in the description.
Earn through Merchandising
If you are a Youtuber, it does not mean that you can not be an entrepreneur. Many of the celebrities merchandise through their Youtube channel. However, for doing merchandising, you will have to have a product. This product can be anything from perfumes to sports equipment. The most common merchandise on Youtube is clothing like T-shirts or even caps. You can print your logo or punchline on the T-shirts.
You may have a product and are doing business already. In this case, you can use Youtube to market your product better. This way, you can create a passive income rather than paying for marketing your product.
Earn through direct fans funding
Quality content will always attract loyal fans. They will not hesitate to pay for the content or help you financially to keep the good work going. We can find many examples of this in real life. Most of the time, live stream gamers receive donations from their fans.
After reaching a certain number of views and subscribers, YouTube also gives a way to receive direct donations. You can visit the Youtube guideline for further information.
Apart from that, you can use platforms like Patreon which allow your fans to subscribe to a monthly payment to you. In return, you can provide them with some exclusive content or benefits to encourage other people.
Earn through Licensing
When some of your videos get viral, all the media houses try to get their hands on them. Due to copyright laws, they can just not show your video on their channel without paying you. If they do, you can sue them and they will be liable to pay you damages because they had used your content for commercial purposes. However, this depends on the country to country and how strict are the copyright laws.
Other than that, you can license your video to another youtube channel or even Facebook pages that have a large audience. They will pay you a percentage of the revenue. On the other hand, you can also get new subscribers who discover you through that channel.
Earn through crowdfunding
If you want to start a new project or are thinking of producing some higher-quality content, you can ask people for donations. This strategy is very useful for emerging artists. To be more effective, you should not limit yourself to Youtube rather use Youtube as one of the tools. Just set up your crowdfund account and promote it across many platforms.
All these things are possible if you have quality content to present. If your content is not able to hook people then these strategies are futile for you. First work on your skills and content to make your channel successful. You should be patient and be consistent as it takes time. If you want any help regarding growing your Youtube, You can contact Boost social media team that will guide you thoroughly.
Are you running on a busy schedule and often forget to upload a YouTube video on your channel? Or are you facing issues of ups and downs in the metrics of the followers’ reach and views? If yes, we have a solution for this problem that will let you do the work and stay hassle-free.
You can do it by scheduling the YouTube videos. Without being up on the channel every week, you can maintain the follower’s reach and also get the same or more views on your channel.
But the question is, how to schedule the YouTube Videos?
You can schedule the YouTube videos through the schedule feature that is available on your business account of YouTube. After that, go on the dashboard, start uploading the video, and set a scheduled time and date. If you don’t see the schedule option, then, it’s necessary to update your account.
Let’s further go into the details to know how you can do it more easily step by step.
Scheduling YouTube Videos
It’s fine to be lenient with the schedule and don’t rush out the process. But at the same time, it’s crucial to be strategic in your plans and doings. This will help you to stay consistent and get even rewards without facing any odds. The same is the case with the YouTube channel strategy!
If you put the videos on the scheduled timings or days, it will assist you in many ways. Firstly, you can keep your followers on your channel, and then you can generate awesome revenue through high reach. But the uneven timings or missing out on the week will drop the views of your channel.
So, here is a solution for this, you can schedule the videos on YouTube and keep your track as decided.
Get the Schedule YouTube Video Feature
There are many different options and features on YouTube to upload video content such as:
- You can post it for the public and anyone can see it.
- The unlisted option allows you to watch it just through the link. Otherwise, it is not available on YouTube.
- Another feature of keeping it private.
In addition to these three, there is a new feature uploaded that is called a scheduling feature. So, while uploading videos, you must have this feature to set the time and date. If you can’t see that, then, the necessary action to take is to update your account. Here is how:
Step 1: First check if your account is verified. If no, then go to your YouTube business account profile.
Step 2: Then, select the third drop option that is of YouTube studio.
Step 3: Now click on the settings available on the left-hand column of your dashboard below your profile.
Step 4: now check the settings and move to features eligibility.
Step 5: Then, verify your account by entering the code sent on your email address or phone number.
Step 6: After verification, click continue.
Step 7: You will now get access to a number of features for uploading YouTube videos.
The features include:
- Live stream
- Embed live streams
- Longer videos
- Unlisted and private videos
- Custom thumbnails
- External annotations
- Super chat
- Custom URL
- Content ID appeals
- Channel memberships
- Super Stickers
You can see the scheduled feature after clicking on the uploading feature. Keep reading to know how to do this.
Schedule YouTube Videos
Follow the step-by-step guide to make your way easier.
Step 1: Firstly, go to the dashboard of your youtube channel. You can also move forward by opening it on the browser.
Step 2: After that, now click on the camera like Create icon to upload a video.
Step 3: Click on the upload option, you will move to the next page. Here you can see the option to select the files.
Step 4: Now upload the selected video. You also have to add additional information. This is called customization. It includes:
- Adding a title
- Putting a description
- An incredible thumbnail
- Select audience age
- Putting in any playlist
Step 5: After that, click next. Now move to the visibility tab; choose options in between public, private or unlisted.
Step 6: You can see another Schedule Option below. Click on that and set the timings, date, and day.
Step 7: Now click Schedule and see the screen with all the details you entered along with the video.
Reschedule the YouTube Video
If you want to change the timings, day or date, there is no need to worry. You can still have the option to edit and customize it accordingly. Here is how:
Step 1: Open YouTube and move to the dashboard. Click on the uploaded videos section. Or you can also directly click the scheduled video link.
Step 2: After opening the link. Now, in the below right corner, you can see the edit option. Click it.
Step 3: Click on the schedule and change whatever you want to. (date, time, or day)
Step 4: Click ok and all is set.
YouTube gives you the option to customize it as many times as needed. So, there is no need of being stressed if you set the wrong timings.
Hence, you got your track. It depends upon you if you create and line up all the videos on the schedule timer on YouTube. Or put it one by one by setting the timer. But don’t forget to keep the pace consistent! This will be helpful for you to get a high reach and generate more revenue.
Furthermore, you will also stay away from the hassle of being off from the channel for a week or more. Also, you can put your focus somewhere else or take your time to do something else.
10 Tips for Starting a YouTube Channel
With the continued growth of video blogging culture, it is perfectly understandable for any tech savvy millennial or young adult to be attracted by the idea of starting a YouTube channel. After all, it’s a fun and interactive hobby with the potential to turn you into a popular personality online – with the added benefit of helping you meet new people, get free business stuff and, of course, earn a pretty impressive income.
But if you want a steady increase in followers or at least publish decent content that gets a large number of views and likes, you have to do more than just become a contributing member on YouTube. Here are some helpful tips to make sure you make the most of your business in vlogging and content creation.
Here are some tips for starting a successful YouTube channel:
Plan your content
Before you even create your YouTube channel, you’ve probably already decided on the type of video content you want to show. The best ways to increase your opinions and gain followers are still to keep your content interesting and engaging; The more people can relate to it, the more they want to click on it and watch until the end.
It also helps to stick to your theme, if you have one. For example, many successful YouTubers have dedicated channels for travel, tutoring or their daily lives. Viewers like to live vicariously through the people they are watching, so let them know what to expect and deliver interesting material they can enjoy.
Arm yourself with the right equipment
Using your smartphone is certainly an acceptable way to record videos, but if you want viewers to enjoy your content, it really helps to invest in the right equipment. Most YouTubers use DSLRs or mirrorless cameras, along with other important accessories for videography such as tripods, lenses and studio lighting. For those who usually watch on the road, a mirrorless camera or action camera and a good monopod or hand held gimbal stabilizer are typical gear staples.
However, remember that a good vlog camera is not everything. If you neglect other things like sound quality and lighting, your viewers may still lose interest in your videos after the first few seconds and will not subscribe to you at all.
Invest in a good microphone that you can mount on your camera. At the same time, think about the recording conditions and make it a habit to check if your sound is clear enough for your viewers to understand. For best results, use a shotgun microphone that is designed to produce sound primarily so that noise from the sides and behind the microphone can be interrupted. Some vloggers even go as far as investing in multiple microphones for different recording situations – you may need a lavalier microphone (small microphones that can be attached to your shirt) to play fitness video or any other type of video that requires you to be long away from the camera, or a good condenser microphone (or whichever microphone is usually used for podcasting) that allows you to make clear voice summaries.
Look for inspiration
As you continue, it may be more challenging to come up with new, new content that matches the hype of your first videos. But don’t worry – even established YouTube artists go through the same thing every now and then. The secret is to look for inspiration everywhere – even when you’re out and taking a break from recording. List your ideas. Check out other videos and build on their ideas to make them your own.
Avoid comparing yourself to others and focus on your own channel. As long as you like and enjoy the concepts you come up with, your viewers will feel your sincerity and love for your craft, and this will help draw attention to their interest. While you are at it, take every opportunity to improve and develop in other areas. Explore other camera film techniques, editing styles and methods for your presentation.
Make every second count
It is equally important that you produce quality content and remove everything that you think cannot help make your videos better. This means that you must be selective with the clips that you include in the final cut. Just choose your best images (and cut out dead-air moments) to keep your viewers interested and engaged throughout the video.
Once you have collected a larger following you may have a little more freedom to include some of the artistic (or nonsensical) images, but always remember to think like a viewer and create what you want to see.
Start with simple editing software
Just because you create videos does not mean you need advanced software (like Final Cut Pro) to edit your content. These programs do not necessarily improve your content, especially if you will struggle with it a lot during the first few weeks.
If you are new to video editing you would do much better with simple programs like Windows Movie Maker or Apple iMovie. These are much more user friendly and are easy to download (free) if you do not already have them on your computer.
Optimize your videos
Another secret to giving your videos more visibility is to optimize your content so that it ranks on YouTube. As soon as you upload your first video, give it a good, descriptive title that viewers are likely to type in the search field – and make sure you include your main keyword or key phrase. For example, the title “Hawaii Birthday Travel Vlog 2018” is much better than “Hawaii Here We Go!”
Also, make sure to use relevant tags to help you place your video in several related categories. If in doubt, you can compete for the contest and see which tags other similar videos use. Finally, write a good description with at least 200 words and include your keywords, synonyms and key variations with a long tail. This not only helps viewers find out exactly what your video is about, but will also help your video rankings on the search engine results pages.
Build your network
While not necessarily categorized as a social networking site, YouTube is all about connecting, sharing and collaborating with other users. To succeed, you must therefore make an effort to build your network. This is especially critical in the YouTube community, as collaborations between creators have proven effective in helping a channel grow and gain new subscribers, as it helps both partners partner with the other subscriber base.
Talk to other creators, make friends, and don’t be afraid to contact major YouTubers to ask about a possible collaboration. It can be really scary, but you won’t get anywhere unless you try!
Connect with your viewers
Over time, you will slowly gain followers and get more comments from fans on your videos, and eventually you will get messages on your personal social media accounts – you may even get a little fucked up if you decide to share your P.O. box. Get in touch with your viewers as much as possible. Remember, your social media accounts are an extension of your YouTube channel, so try sharing small things in your life on popular social platforms like Instagram, Twitter and Snapchat. It is also important that you try to read and respond to all tweets, comments and any other messages you receive (as much as you can).
Such interactions are important because they help your subscribers learn more about you, plus it can help you foster a sense of community and online friendship among your own little community. It is not enough that they like your content – they have to like you and their overall experience with your channel as well.
Interacting with your viewers can also help you gain inspiration for new content ideas. And at least it will keep you inspired to continue despite the difficulties of growing and maintaining your channel.
Ignore all negative comments
No matter how big or how small your channel is, there will always be negative comments. After all, YouTube is a legacy for ruthless people who conveniently hide behind their empty avatars. No matter how good your content is and how hard you work on your channel, there will always be people who will make hateful comments and try to get you down.
Instead of letting them influence you, take it as a simple reminder that you cannot please everyone and do not forget those who appreciate you and what you do. Seek strength from these people to get past the negativity and continue to produce content for them.
Upload videos regularly
Another important tip is to be consistent with your uploads. No matter how uncomplicated you think your content is, it is important that you continue to get your videos out there, as it is with podcasting.
Some YouTube channel owners publish videos once or twice a week and inform their viewers about this schedule (usually at the end of each video) so that viewers know when to check back. This gives a channel a better chance of getting a steady flow of impressions, especially when it gets a number of active subscribers. When you figure out a convenient schedule that works for you, stick to it. You should get better and get more attention in no time!
How to Get More Views on YouTube in 2019
Imagine standing in a room full of people and bustling. There is hardly room to sit still, much less move. The atmosphere is loud with countless competing voices: men, women, young, old. The bony arms and elbows are nailed to the sides as you push yourself through the position.
“I have something to say,” you whisper meekly. Nobody listens, and if they do, nobody looks.
They are too busy paying attention to a handful of other people, bathed in searchlights, scattered around the room, who really seem to have their things together.
I’m pretty sure that if YouTube were a physical place, it would be.
We all know that there is an audience there. We all know that there is an inherent value in creating video content that captures and attracts attention.
But there is also a ridiculous amount of competition. Frequently used statistics suggest that up to 300 hours of video content is uploaded to YouTube every minute.
In that context, the trite threshed as “create excellent content” are no longer enough. You should also be on to make sure your content is easy to find, attractive to click and offers incredible value every time.
So, it’s 2019. How do you get more YouTube views? Let’s find out…
Optimize for search
YouTube is not just a video sharing platform. It is also the second largest search engine in the world.
This means that you should invest the same amount of research that you would put into blogging ideas. It begins with the creation of content around topics in which people are demonstrably interested. Of course, you can come up with content based on your own notion of what is entertaining or interesting, but it is a risk.
A good starting point here is to search for a keyword related to your brand or profile and check out “suggested searches” on YouTube. These are incredibly valuable because they are based on the terms people really search on YouTube.
Even in this simple example, many of the suggested searches could make interesting video themes.
The Chrome extension, Keywords everywhere adds another layer of data. This tool extracts the monthly search volume, the average CPC and the level of competition (from 0.00 – easier to 1.00 – more difficult). This data is extracted from Google, instead of being specific to YouTube, but it is still a really easy and perfect way to obtain this data and compare the general level of interest in the chosen topic.
Once you’ve decided on a search term to target, you should also take care of the “basic” optimization tools available through YouTube. At a minimum, you want an attractive title and a thumbnail that stands out on the search engine results (SERP) page.
SEO expert Brian Dean talked about what he calls the “Skyscraper Technique”: the idea that the best way to create successful content is to identify the best piece of content that currently exists, and then make sure to create something even better. This philosophy definitely becomes good on YouTube.
Run your chosen keyword through YouTube and take a look at the search results. The challenge is to make sure that your title and miniature, at a minimum, are the biggest, best and most attractive. This will optimize your clickthrough rate, which can help you move up the ranking. After all, if your video is clicked more frequently than others on the results page, it is likely that YouTube’s ranking algorithm will eventually assume that your video answers a question or explains a topic better than your rivals, and classifies it accordingly.
The really important things to pass the time are:
Title: Look for obvious opportunities. Can you improve the number in a list of videos? Can you make a title easier to understand? More generally, certain titles are better for capturing attention due to their length and the words they use. We have written a complete article about a CTR experiment that we run in our title tags: How we increase organic blog traffic by 53% (in 5 minutes …), which has some transferable lessons.
Thumbnails: Your eyes will always be attracted to the most elegant and elegant videos; There is an implicit credibility here. We make a quick judgment about which video will be the best use of our time, and first impressions really count. This means taking the time to create professional thumbnails, instead of using the random video frame that YouTube chooses for you by default, it will surely be worth it. Particularly when you see how unflattering YouTube defaults can be … I mean, what is number 3? It seems that I am about to perform an exorcism.
Ideally, you want to try and keep the style consistent across all your videos. Take YouTube sensation The Body Coach, for example. His thumbnails are clear, consistent and clean – and, since they include the video title, we know exactly what to expect without even bothering to read the text underneath the thumbnail.
Description: This super important writing helps YouTube and Google understand the context of their video. Be sure to include your keyword in the first 25 words, make a complete description of at least 250 words and include your keyword 2-4 times.
Tags: This is probably the least important basic optimization setting, but be sure to include your target keyword as your first tag, and then use all the relevant tags you can think of, with “relevant” as the keyword!
ADDITIONAL TIP: Thanks to YouTube’s automatic transcription tool, which we will cover in more detail shortly, the site can scan the actual content of your video, as well as all these pieces of information you provide. Many experts suggest saying your keyword, and at the beginning of the video, for this exact reason.
The video itself
I know I promised to avoid talking about “excellent content”, but, although I’m about to touch the content of your videos, I hope it’s much less crazy than that!
Simply put, its content is important.
In particular, there is much evidence that YouTube likes longer videos. Experts argue that “Total observation time” is THE most important classification factor and, well, that makes sense. After all, the main objective of YouTube as a site is to keep viewers interested in YouTube. Consequently, the YouTube algorithm values the total playing time in the same way that the dwell time is valued by Google. It’s about your ability to offer results that do the best job for your search engines.
Of course, you still need to keep your viewer interested, so do not change it for the simple fact of doing so. But if you have the option of making a series of 10 x 3 minute videos, or a complete 30 minute super video, there is a good chance that you will see better results with the latter.
Likewise, you must get to the point quickly. Again, to review Brian Dean’s advice, he recommends following a simple “PPP Formula” during the first 15 seconds of his videos. This means “Preview-Test-Preview” and it looks like this:
Preview: Talk about the content of your video. “In this video, you will learn XYZ …:
Proof: Tell your audience why they should listen to you. “I used the lessons in this video to achieve ABC …” or “The lessons I will share with you are based on extensive research and experience …”
Preview: Talk about something specific and particularly interesting that the viewer will learn. “And I will share a particular advice that you will not find anywhere else,” or “One of these lessons is based on new and exclusive research and will DEFINITELY surprise you.”
Thanks to YouTube’s automatic playback functionality, we rarely end up watching a video these days. Once you have captured the interest of a viewer, you are very likely to be interested in other content that you have created. Playlists are a good way to direct them to your other videos. The auto play feature can be worth thousands of visits per month, so use it to your advantage.
Identify some of your videos linked by common themes and throw them as playlists. We have done this with our series of useless facts on YouTube, for example. You can find a useful step-by-step guide on how to set up a playlist here.
Check your transcripts
YouTube gets smarter all the time and now automatically transcribes your videos. Of course, computers still sometimes make mistakes, especially if you have a regional accent! So be sure to verify the transcript. This will ensure that YouTube has an optimal understanding of what you are saying in your video.
(For the record, I was saying, “Hi, I’m Adam, content manager here on Wyzowl,” instead of “or I’m out of content manager here on Wiser.” :))
Most of the time, we are so excited about advanced marketing tips that we forget the really basic things. Think of some of the super easy and completely free ways you can generate views just by publishing your video content. For example, you could paste a thumbnail into your company’s email signatures; Research suggests that the average office employee receives 121 emails a day and sends around 40. In a company with 100 people, those are 4,000 people per day who receive a link to their video. Newsletters via email, social promotion, share your video content with potential sales customers: these are all incredibly easy ways to make the “See” counter go forward.
Paid advertising sometimes has a bad reputation simply because traffic, in theory, stops when you take your budget. But in reality, if you are confident in your content and feel that it really adds value, a paid advertising campaign may have what we sometimes call a “kickstart effect.” Thanks to the magic of organic exchange and subscriptions, excellent video content that really helps people can come to life quickly.
If your goal is to simply watch your videos, then a video ad campaign might be a good idea. You will use Google AdWords to configure this. Start by pasting the link to your video and determine what your ad text will say.
Decide whether to route people who click your ad through to your YouTube channel, or your website. If video views are your metric for success, then the former is probably going to make more sense.
Set your daily budget and then choose a target audience. Initially, you can target by age, sex, geographic location and web activity, but once you are in the initial configuration stage, it can be much more detailed.
Our advice with PPC is always “trial and error”. Start with little; Make small changes and let them develop. Use YouTube and AdWords analytics to understand what works and what doesn’t. And most importantly, avoid instinctive reactions. If you’re just looking for a starting point, “YouTube Creators Academy” has a brilliant step-by-step guide to set up your first campaign.
Calls to action in each video
There is a reason why most of the main YouTubers remind people in EVERY video that they like, comment, share and subscribe: it is because these participation factors play a key role in the success not only of the video they are seeing only the channel itself and all its content. Simply asking people to do these things is usually more effective than you think.
Cards and final screens
The basic interactive functionality within YouTube can really help create great experiences for your viewers, and encourage them to stay on your channel.
Here are two options: cards and final screens. Both offer the possibility of linking videos, channels, websites and related surveys within the videos. The only significant difference between them is that the final screens appear at the end of your video.
Cards can pop up at any point during your video, which means you can be contextual with them. For example, if you make a point within your video – which you also happen to have made a full video about – you can reference that fact, and have a clickable thumbnail link pop up for your viewer.
YouTube is still a tool of great influence to show your brand, reach a large audience and monetize the content you create. To generate the views your content deserves, remember:
- Create videos on topics that people really want to know.
- Optimize your video to find out: spend the comparatively short time it takes to write an excellent description, create a solid title and create
- beautiful eye-catching miniatures. It will be worth it in the long run.
- Publish your video wherever you can: email signatures, mail shots. Whatever works!
- Make each video part of a playlist to take advantage of “AutoPlay” views.
- Consider paid advertising if you are looking for a “kickstart effect” for your video content.
- Use Cards and final screens to increase participation and retention in your channel.
- For some amazing tips on how to use video on social networks, check out our free ebook here.