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How to Use TikTok for Business?

A proactive and calculated approach is essential to create successful marketing strategies. Using TikTok for business is a rather calculated decision than a bold hunch. The platform is seeing an increase in the number of users every year.

It has over 1 billion monthly Tiktok users, making it the world’s 4th largest social media app. That may not seem great, but 47% of TikTok’s audience is under 30 years old. Moreover, TikTok is now in 141 countries and has been translated into 39 languages.

Therefore, expanding your business on TikTok is not an option. It’s a necessity that takes your business to the youth and every part of the world. So, if you are not on TikTok, this is the best time for you to dive in and benefit from TikTok for business to grow your reach and attract potential customers.

TikTok Global Monthly Users

Take your company to new heights with TikTok. Learn how to use TikTok for business and unleash the creative side of your business.

How to Use TikTok for Business?

Now you know that the platform is the best choice for growing small and medium-sized businesses. Then, it’s time to learn how to use TikTok for business.

1. Create a TikTok Business Account

A business account on TikTok is free. TikTok’s business account gives you access to insights about your video’s performance and followers. Moreover, you also get access to business suite tools like advertising, auto-messaging, and more.

Here is how to create a TikTok Business Account:

Begin by opening the TikTok application on your device. If you don’t have an account yet, create one using your email, or log in via Google, Twitter, or Facebook.

Once logged in, go to the lower right corner and tap on the “Profile” icon, then select the menu icon (three horizontal lines) located at the top right.

Tap on “Settings and Privacy” to proceed.

Select the “Account” option to find various account settings.

Look for the option to “Switch to Business Account” and tap on it.

Select the category that accurately represents your brand and click “Next.”

Ensure your profile includes an email address for business inquiries and that your account is ready to generate business.

2. Create TikTok Strategy

Even if you are proficient at Instagram and Facebook marketing, it’s crucial to remember that TikTok has a beautiful and chaotic atmosphere requiring a specific game plan. Like every marketing strategy, the plan starts with gathering information.

Know about TikTok: Before building a TikTok strategy, it is essential to familiarize yourself with the platform. Spend time browsing the video, playing around with editing features, and spending a few hours losing yourself in the infinite content variations on the platform.

Understand the TikTok Algorithm: To succeed on TikTok, understand its algorithm which values user engagement, interactions, and video details. Know your audience, often younger users, and tailor your content to them. Also, check out your competitors to see what works. This helps you make engaging videos that get noticed.

Analyze your Competitors: The main goal is to scope their marketing tactics and approach to the consumers. Watch what they are doing and get a sneak peek at what’s working and what’s not because you have a shared audience.

Set Goals and Objectives: Now you know your target audience, have identified your competitors, and understand what your audience wants to see. Then, it’s time to set some goals.

We recommend using the SMART framework to set goals and objectives that resonate with your business. SMART stands for Specific, Measurable, Achievable, Relevant, Time-Bound.

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3. Optimize your TikTok Profile

Optimizing your TikTok profile is essential. It is your digital storefront and should look appealing to potential customers.

  • Profile Picture: Make sure the picture perfectly represents your brand and looks great. It should connect your TikTok account visually with your digital landscape, including your website, Facebook, and Instagram pages.
  • Keep your Bio Short and Compelling: TikTok bio needs a lot of cutting because you only have 80 characters to work with. So, cut to the chase, including CTA, and use a couple of emojis that fit your brand’s voice to add a personality.

4. Generate Content

There is no secret recipe for successful TikTok videos; it’s a hit-and-trial method, but some strategies can increase the chances of getting viral. Before jumping on to strategies, always make sure that your content has excellent sound and video quality. It doesn’t mean you need expensive equipment. Just be conscious that you are filming in a well-lit space where the audio is not echoing, and the surroundings fit the theme. If clean audio is not possible, consider adding trending music to your video instead of sound.

Strategies that can increase the chance of getting viral. Such as:

  • How-to videos and Tutorials: This type of content is always popular. Depending on your products, you can create tutorials and videos about the possible use cases of your product. Moreover, you can also make behind-the-scenes videos to keep the audience engaged.
  • Partner with Creators: Try the duets feature to use other videos or commission an influencer for a partnership.
  • Use User-Generated Content: TikTok offers a unique opportunity to connect and build trust with potential customers through UGC. It is a cost-effective strategy and helps you reach potential customers with ease.
  • TikTok Live: Going live always allows you to connect with your audience. The spontaneous questions and authentic feedback about your products promote a deeper connection with your audience.
  • Use Hashtags: ### is essential for the TikTok algorithm; it will help you get discovered via search.

5. Master the Art of SEO

Mastering SEO is crucial because Gen Z often uses TikTok as a search engine. They search for topics like the best place to eat and the best book to read on TikTok. Yes, you are adding hashtags to the video description. However, it is vital to level up its keywords and caption search ability to derive the best results.

So, take advantage of TikTok’s search capability by employing the handy SEO to get over to the “For you Page.” Perform keyword research, think strategically about how your target audience would search, and use the ideas and keywords in the video captions to make them accessible to the target audience.

6. Engage with your Audience

First off, create great content and increase your followers. To kickstart your journey, you can also buy TikTok followers. Having followers is great in the eye of TikTok, but to influence your audience, you will ultimately have to create exceptional content. It will keep them engaged and interested. Finding the sweet spot is not easy, but you can experiment with different content formats and strategies.

  • Try interactive live streams.
  • Experiment with polls and questions.
  • Regularly respond to comments and questions.
  • Comment and like the content of other accounts.
  • Monitor social media channels of your brand, competitors, and related keywords to stay on top of trending topics on TikTok.

7. Keep an Eye on Analytics

Once you have started working around with TikTok for a while, it’s important to analyze your growth. Objectively look at how things are going. Are your reach and engagement metrics on par with your goals? How are the videos performing? Are they hitting the sweet spot? Where are the views and followers coming from?

Keeping a close eye on TikTok analytics will eliminate the guesswork out of content strategy by proving what’s working and what’s not. The on-board TikTok analytic tool can show fascinating metrics to inform you about the next steps. Moreover, you can also employ third-party apps for more information.

8. Know your Audience

TikTok’s growth trajectory and demographic diversity make it a compelling platform for businesses looking to expand their digital marketing reach. While the platform is often associated with Gen-Z, the reality of its user base paints a much broader picture, showcasing its appeal across a wide range of age groups. As of the latest data available up to April 2023, TikTok’s user base has seen substantial annual growth since its global launch, highlighting its increasing relevance in the social media landscape.

Active TikTok users

Although 25% of its users are between the ages of 10 and 19, signifying a strong Gen-Z presence, a closer look reveals a significant portion of the platform’s audience includes older age groups. Individuals aged 20 to 29 make up 22.4% of the user base, closely mirroring the 21.7% accounted for by those in the 30 to 39 age group. Moreover, the 40 to 49 age bracket represents 20.3% of TikTok’s audience, and those over 50 years old constitute 11%. This demographic breakdown illustrates a diverse and expansive audience, challenging the misconception that TikTok is solely for the younger crowd.

9. Explore TikTok Advertising Options

TikTok ads can reach millions of adult audiences worldwide. It is not a fit for everyone’s social strategy, but if paid reach is something you are interested in, then go for TikTok ads.

TikTok has many flexible ad options, and you can target certain demographics based on location, gender, age group, and more. According to TikTok, 57% of people are likely to purchase from an advertised business after viewing a lead generation ad. It is an incredible number and shows how beneficial TikTok ads are.

TikTok has various ad placement formats accessible via the TikTok ad manager. Some outstanding and innovative ad types on TikTok are:

  1. In-Feed Ads: These traditional ads appear on the user’s “For You” page. The ad includes image video and spark ads of 5 to 15 seconds.
  2. Top View Ads: Top view ads are like unskippable ads you see on YouTube. They appear at least once when the user opens the app. It can last up to 60 seconds and capture the viewers’ attention for a long time.
  3. Hashtag Challenges: TikTok allows you to create branded hashtag challenges and invite the user community to come up and post content around the TikTok challenge. Branded hashtags have an exceptional return on ad spend.
  4. Branded Effects: The format is the best to increase your engagement and boost brand awareness. You can create customized stickers or filters representing your brand for TikTokers to use while making videos.

Benefits of Using TikTok for Business

TikTok for Business can benefit greatly to your business if used properly. Here is why you should use TikTok.

1. Increase Conversion Rate

TikTok is known for being a creative and relatable platform that connects with people. That makes it an exceptional marketing tool that can help businesses reach a wider audience and increase their conversion rate. TikTok allows you to display your products and services in a creative way that engages your audience.

The best practice is to create a short and to-the-point video on the product while providing a unique selling point to grab users’ attention. Lastly, encourage them to take action with a solid CTA. A call to action is essential, and the best way to include CTA in TikTok videos is to place it in the video text. It has the best conversion rate compared to using them in your Bio or video caption.

2. Engage with the Audience

TikTok is one of the easiest platforms to create viral content. It has multiple ways to promote your business. For example, you can use hashtag challenges. Choose an idea or theme and encourage your users to create or recreate videos using branded hashtags.

It is an excellent way to increase interactions with your brand and encourage engagement. Moreover, when people use branded hashtags, it automatically increases your reach and takes your content to a broader audience.

3. Perfect for User-Generated Content (UGC)

Gen Z and millennials value authenticity over anything else. They are aware of marketing tactics; in such a situation, user-generated content is the best method to build trust with your audience. TikTok is the biggest source of user-generated content; hashtags, trends, and challenges all play an essential part in encouraging UGC.

User-generated content eliminates trust issues and leads to business growth and excellent brand presence.

4. Connects you to the Youth

The majority of TikTok users are under 30 years old. Thus, the platform presents an excellent opportunity for your business to connect with the key demographic in a fun and authentic way. They are interested in brands that create engaging content for their products and services.

So, use TikTok for business and focus on creating videos that are creative, entertaining, and informative.


Is TikTok good for business?

Yes, TikTok is great for businesses because it has a huge, active user base and high engagement. Its algorithm also helps businesses get noticed by new audiences easily.

How can my brand gain visibility on TikTok?

TikTok has numerous ways to increase your brand visibility. You can use strategies like hashtag challenges and music to grab users’ attention. Moreover, collaborating with influencers is also a quick way to gain visibility. The critical part of making your brand visible is being yourself and sharing insightful tips and information about your business and products.

Can you Advertise on TikTok?

Yes, TikTok has both traditional and innovative ad formats that can bring fruitful results.

How much does it cost to use TikTok for business?

Creating a TikTok Business Account is free, but advertising on TikTok starts at $10 per 1000 views, with a minimum spend of $500 for campaigns.


Okay, there you have it: Now you know how to use TikTok for business. Create your account, generate compelling content, and explore all the opportunities to grow in this wild and excellent platform. Over the years, TikTok has become a sensation, a platform with a massive user base ready to engage with everything. No matter what your goals are for your business, TikTok has a method to achieve them.

So, get the ball rolling and improve your chances of succeeding on TikTok.


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