Instagram has more than 700 million active users. This gives businesses the opportunity to sell their products to more targeted, interested customers without spending huge amounts on paid advertising.
If you need to update your strategy, the following 7 tips are very useful to use Instagram for your business.
Most effective 7 tips for Instagram for business:
Indicating what you are doing in a creative way
We focus on the solutions you offer, not the products we sell. Instagram is essential to add value to the customer, and look good at that time. Do not underestimate that the most important asset of this social media network is visual content.
If the business is service oriented, the emphasis is on introducing the course after service delivery.
Show your corporate culture, share your mission with the world or simply share your chips and know-how. You can upload photos short videos and videos of up to 1 minute.
Try Instagram Stories
Benefits of using Instagram Stories as a brand:
Stories are prominently displayed in the timeline just below the Instagram logo.
Regular posts can be used to capture the contents
You can easily try different types of content, such as photos, short videos, Boomerang (images like GIF, etc.) and video taken in the opposite direction (rewind), live video.
Other account tags, such as @instagram on Stories, are perfect for collaborators and influencers.
Edit your photos on the go with fun add-ons like face filters, text, stickers and more.
Hashtag and location story search make it easier to find.
Create an award profile
Companies are probably doing a lot and offering more solutions. Do not follow too much to put on all 150 characters. We are focusing on your most important USPs or big things in the future-events, promotions, product launches and more.
Take them behind the scenes
Customers are naturally curious about where their products come from, so they can use Instagram to represent their entire life cycle. This is especially relevant for companies that sell environmentally friendly products and fair trade products.
Source image to indicate how the product is being made-from materials, production, distribution.
If nothing comes to mind, you can share whether there are sketches, notes, filled whiteboards or blackboards, etc.
Every business is up to you to brainstorm ideas, take clean photos and upload them to Instagram.
You may feel that it’s best to try different kinds of posts until you make money on attracting viewers.
Thanks to other new features, you can archive posts without deleting them from Instagram.
Expand the scope in #hashtags
Expand the scope using hashtags. It doesn’t matter if this campaign is separate or generic, the important thing is that they are related.
Hashtags (#yourbrandname) of major companies also use sparingly set Instagram. This will make it easier for others to find you and your main account.
It’s better to use 3-5 hashtags, despite 30 for every maximum Instagram post you can add.
You can easily find content using hashtags that are specific to your campaign and more popular hashtags. For example, I want to add hashtags like # instagood (using 300 million articles) and #tbt (Throwback Tuesday).
Remember to be industry specific. If you use IT, hashtag #IT or #tech is sufficient..
Collaborate and mention others
Instagram is one of the most powerful social media channels that highlight collaborators and share customer success stories.
Even if you are not formally affiliated with a non-profit organization, you can donate or raise money to charities several times a year.
As long as the cause matches your brand values and mission, it’s all good. Consider that not all social media are monitoring hashtags.
Therefore, a tag from a regular account that receives notification is more appropriate.
Raising expectations and providing exclusive rights
Effective marketing campaigns are essential to retaining customer interest.
Let’s first learn about new products, services and events.
Raise expectations for the new release office open store and create teaser photos that meet your curiosity.
With this kind of preview, Instagram followers come back in a special mood to find insider information.
Analyze success and build on it
It’s a marketing guessing game without stepping back and analyzing what works and what didn’t work.
The truth is that you can read all the articles around the world about best practices and public time, but you’ll only find what works for your client by testing and measuring results.
But social media management tools are helpful. In addition to pre-booking Instagram campaigns, you can use social media analytics to measure your success. Measure your followers, engagement, and clicks regularly, and improve and improve your strategy.
The new social media report helps you track the performance of Instagram and other major social media networks.
We hope these tips will improve the performance of your channel and attract new customers.
Please tell us about other tactics that worked for you.