Imagine stepping onto a virtual stage where you’re not only the performer but also the director and producer of your own live show — that’s Instagram Live for you! It’s an incredible feature that lets you share moments in real-time with your audience. Unlike regular posts, Instagram Live breaks down the digital barrier and allows you to connect with your followers instantly.
The beauty of it lies in its spontaneity. No edits, no filters — just you, your thoughts, and your audience. It’s an unscripted, raw experience that brings a refreshing authenticity to your online presence. Your followers get a front-row seat to the real, unfiltered you, creating a unique and engaging connection.
Whether you’re sharing behind-the-scenes glimpses, answering questions, or simply chatting with your audience, Instagram Live is your personal digital stage where the spotlight is on you. So, step into the world of instant connection and let your live moments shine on the Instagram platform!
Here We Explain Why You Should Use Live, Tips, and Ideas to Achieve It!
In the fast-paced social media landscape, using Instagram Live can make a big difference for your online presence. Why should you use it? Here are straightforward reasons, expert tips, and creative ideas to maximize your live broadcasts.
Why should you go live?
There are a lot of benefits to starting your business. Here are some reasons why you should start planning your first live video.
Greater commitment
Going Live is a great way to show the algorithm that you are here and that you are working on it. When people join, they will comment on the live video, and like the live video, it shows that people care about their brand and want to see more.
This makes it more likely that your content appears at the top of your news feed and that your Stories are not lost. Let’s be honest, we can only click Stories and scroll for so long.
And with the huge amount of content that is published every day, it is likely that, unless someone gets very involved with you, you will not see it. Therefore, being close to the top of the news supply and the front of all Stories is important to your business.
Anything that gives some love to the algorithm is something that should be exploited.
History Priority
Have you noticed when you open Instagram, the first Stories you see at the top say Live in the thumbnail? AND ALWAYS are at the forefront of Stories? That’s what happens when you go to Live!
When you go to Live, you have the option to publish it in your story after finishing your video. Doing this will place your live video right in front of the Story feed.
Many people simply open Instagram and start clicking Stories. Since you go live, your story will be the first thing they click on!
When users come across your Instagram story, it’s a brief opportunity to capture their interest. If they find it intriguing, they might visit your profile or keep watching. If not, they’ll continue scrolling. Nevertheless, you’ve provided them with the chance to explore.
Instagram organizes stories based on interaction levels, placing those you engage with the most at the front. This means your story might be buried among others, especially if you follow many friends and family members.
Going live can prevent your story from getting lost in the shuffle. It ensures that your content is present when followers open the app!
And if you’re looking for more details about Instagram contacts, keep reading.
Answer questions in real-time
Going Live is also a great opportunity to answer questions in real-time. People who are watching can write questions and you can react immediately.
This eliminates the additional steps of having to send a DM or an email to get an answer to the question. It also helps you look more accessible and shows that you really care about your audience.
Having an open dialogue with your current and potential customers will improve the overall experience they have with your brand. In turn, they are more likely to be regular customers and suggest you to a friend!
Show your brand personality
Instagram is about building relationships! Nobody wants to commit to a brand that never responds to comments, does not have a face to the name, and only tries to sell, sell, sell.
Going Live helps build that relationship because 1. your face, voice, and personality may appear and 2. it is an open conversation with your followers.
As we said before, it’s about showing people who you are, what it’s all about, and why you’re amazing!
Build Existing Relationships and Build New Ones
In that line of showing the personality of the brand, going Live helps foster existing relationships and forge new ones. When you go to Live, Instagram will notify users who try to encourage them to join.
Sometimes I even received notifications from people I didn’t follow. Then, maybe someone bumps into your Live and tunes in just to see what happens. You can immediately see them join, welcome them to the party and start a conversation.
People are more inclined to commit (and buy) with brands they trust. Congratulations on having made a new friend by welcoming you to your live video! And now he has a potential and potential client.
Tips
Many people do not broadcast live because yes, it requires planning and yes, it is in real time. What may seem scary (especially if you’re not doing well in front of the public). Some people are natural in these situations, but some of us were not so lucky.
FAQs
What benefits does Instagram Live offer?
Instagram Live provides a direct and real-time connection with your audience. It fosters engagement, boosts visibility, and allows for instant interaction through comments and reactions.
How does Instagram Live enhance my online presence?
Going live on Instagram sets you apart by offering authentic, unscripted content. It humanizes your brand, attracting a more genuine and engaged audience, ultimately strengthening your online presence.
Can Instagram Live be a marketing tool?
Absolutely. Utilize Instagram Live for product launches, behind-the-scenes glimpses, or Q&A sessions. It’s an effective marketing tool to showcase your brand personality and connect with your target audience.
What content works best for Instagram Live?
Live sessions are versatile. Consider product demonstrations, interviews, tutorials, or live events. The key is to offer valuable, real-time content that resonates with your audience and encourages interaction.
Conclusion
Venturing into the realm of Instagram Live can be a transformative move for anyone seeking to bolster their online presence. The benefits are manifold, ranging from direct audience engagement to the humanization of your brand.
This dynamic feature not only sets you apart but also serves as a powerful marketing tool, allowing you to showcase your brand’s personality in real-time.
Whether it’s product launches, behind-the-scenes moments, or interactive sessions, Instagram Live offers a versatile platform for content that resonates authentically with your audience. Embrace the potential of Instagram Live, and you’ll find yourself at the forefront of meaningful online connections and engagement.