Instagram Stories contains several features that make it stand out from other social platforms. One of the most popular, especially among companies, is Instagram Live. With this, users can stream video content and interact with users during live streaming. Nevertheless. There is much more live on Instagram than pressing the record button. The following 5 tips will help companies get the most out of Instagram Live.
1. Familiarize yourself with Instagram
Whether one has used Instagram for general purposes only or has never touched it, the social media platform in question must be studied before launching. Know how the content is cured through the main source. Understand how to use hashtags to help search content. Experiment with filters to help make images and videos stand out. It is recommended to familiarize yourself with Instagram or simply review the platform in question.
2. Run test videos
No example of technology is perfect, so names like Carola Jain, CMO of Spartan, attest to the importance of testing beforehand. With the test videos, business owners will have a clear understanding of what should be adjusted before the event sessions. Everything must be taken into account, from the video image to its sound quality. Otherwise, posting on Instagram can be a bigger challenge than it should be.
3. Develop a scheme
For every Instagram Live video, there must be a scheme to follow. If one were to live during a food festival, they may have numerous goals that they would like to complete. An outline could begin with an introduction to the site before moving on to interviews with small business owners. This is a simple scheme, but it will help when using Instagram Live for upcoming events.
4. Interact with the audience
One of the key features of Instagram Live, according to Carola Jain, CMO of Spartan, is the interaction with the public in real time. There are many ways in which conversation can be facilitated. For example, a Q&A opens the platform for users to ask questions about the video, including news about an event being broadcast. This level of interaction helps Instagram Live stand out, so the audience should not be ignored.
5. Reuse Instagram Live content
While this may not apply to all situations, Instagram Live video content can be used for complementary content. Keep in mind that this also doesn’t have to be limited to Instagram; You can help with the creation and exchange of content on Facebook and Twitter, just to name a few platforms. If it is believed that high quality video was recorded through Instagram Live, save it in the Library so it can be used in the future.
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