It is a very amazing matter that within a very short period of time, Instagram social media has transformed from being a media-sharing app for selfies to the huge business appealing platform, particularly for e-commerce. The major factor is that day by day the user’s number of Instagram rapidly growing everywhere. Particularly the Instagram users are the prime cause for getting huge importance from the business communities around the world. Being a leading social media platforms, Instagram can easily transfer the news, views, features or photos or videos to a huge number of people instantly that can not be done in any other media platform so easily and far better than that. By posting a simple post with a good caption and picture, instantly a business product or service news could reach a good number of viewers and followers. That is why Instagram is a potential social media space for the business communities as well as for the consumers.