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Promoting TikTok Videos in 2024 [Free & Paid]

When TikTok was launched in September 2016, many thought of it as a Vine copycat that would eventually fail. Others took it as an app for teenagers that did not have the potential to grow big. But in 2024, TikTok has over a billion monthly users and the highest number of downloads. Amazing?

Now, nobody takes TikTok for granted; businesses widely use it as a new channel of communication because it represents an endless potential to reach a young audience. Moreover, due to its unpredictability and spontaneity, the platform boosts engagement rates higher than any other social media app.

In addition, it is highly competitive, and if done rightly, it can skyrocket your followers, engagement, and business leads. So, finding effective ways to promote TikTok videos is essential. The platform has several user-friendly features and methods inside the app that increase TikTok video visibility and let you market your videos to a greater audience. The features are perfect for both individuals and businesses.

Let’s find out the ways to promote TikTok content that will help you boost TikTok engagement and reach wider audiences.

Benefits of TikTok Video Promotion

So, why do you need it? The promotion is one of those TikTok audience growth tactics that can improve your visibility on the platform and help you reach the place where you or your business is “KNOWN” to a wider audience. The promotion lets you:

  • Get your videos better visibility and reach
  • This leads to more engagement in your content
  • Increased Chances of Rapid Growth
  • Direct Traffic and Conversions
  • Build a loyal community of followers

Not just this, but also when your content reaches more people, the chances to get heard and trusted increase, and your profile starts getting traction.

Now, Let’s talk about free and paid Promotional methods for TikTok videos and find out what clicks you the most.

Paid Methods to Promote TikTok Videos for Better Discoverability

Paid methods seem to be the way to get quicker results; however, combining these methods with other free TikTok video promotion tips can do wonders. The two paid TikTok marketing strategies include:

  1. Promote Tool
  2. Spark Ads

1. Promote Tool

Use Promote Tools

You have posted a video on TikTok and want it to reach a larger audience than it organically does. So, you will employ the Promote Tool. Besides buying TikTok followers, it’s the cheapest and easiest way to get more views and followers.

The feature inside the app helps you supercharge your reach on TikTok. Promote takes your creative and engaging content and uses the mighty TikTok algorithm to help it reach a fresh new audience.

It can help you reach a broader audience, gain traffic and views, and build a bigger following with just a few steps. You can tailor the campaign according to your budget, timeline, and target audience.

TikTok will give you access to all the analytics and performance metrics like:

  • Views
  • Likes
  • Shares
  • Comments
  • Website Click through rate
  • Audience age and gender

Before starting the TikTok promotion campaign, there are a few restrictions on the kind of videos you can promote.

  • The feature only works for public videos.
  • You can only use copyrighted music from the vast TikTok commercial music library of over 500,000 sounds. Or you can use the original sound of the video.
  • Videos may get rejected if they violate TikTok’s guidelines.

How to use TikTok Promote for Videos?

TikTok Promote feature is pretty simple to use; before beginning, keep in mind that Android users can pay for TikTok promotion with a credit card, while iPhone users will need to load the TikTok coins first to use Promote. Follow these steps to use PROMOTE from video settings:

  1. Create a video and post it on TikTok.
  2. View the video and click the “” icon on the right. It will open the video settings; tap on the Promote icon (it looks like a flame).
  3. It will open a new window. You will see three options: “More video views, More website views, and More followers.” Choose your goal of promoting the video and click ‘NEXT.’
  4. Now, it’s time to choose your audience. TikTok can automatically select the audience, or you can manually customize your audience based on GENDER, AGE, and INTEREST.
  5. Set your budget. Choose how much you want to spend each day and how long you would like the promotion to run. TikTok will also provide you with estimated video views. Click “Next” when you are happy with the budget.
  6. Review your choices, pay the price, and submit your campaign for approval.

You can also access TikTok Promote from the Creator Tools Menu. For this:

  1. Go to your profile, open the menu, and click on “CREATOR TOOLS.”
  2. Tap Promote to open the settings.
  3. Then simply follow steps 3 to 6 mentioned above to start your Promote campaign.

How Much Does TikTok Promote Cost?

The minimum spend for a TikTok promotion is $3 per day, and the maximum threshold is $1000. You set your own budget for TikTok promotion by choosing how much you want to spend over a set number of days.

TikTok will give you a range of estimated video views as you set the budget and timeline. According to TikTok, a rough estimate is you can get up to 1000 views for as little as 10$.

The benchmark is not precise. The number can increase or decrease depending on the specific audience you are targeting.

Your post will reach a broader audience if you choose women aged 13-54 as the audience. Similarly, if you are super specific like male aged 55+ with interest in beauty and personal care. The estimated views will be smaller, but you will probably get a quality audience even if you are not getting quantity.

Is TikTok Promote Worth it?

The beauty and curse of TikTok is you never really know what will work. There is nothing guaranteed; you can post at the best time, study the algorithm, and do everything to optimize the video and still come up short.

If you want a little boost to break into the For You page, then TikTok Promote is worth it. It can help you:

  • Reach more users
  • Reach a specific targeted audience
  • Gain new followers
  • Gain likes, shares, and comments
  • Drive traffic to your site.

Spending some money directly on the app can guarantee you’ll get some results from real users. But the Promote feature can’t promise that people will like what they see.

2. Spark Ads

Spark Ads

Spark ads is a unique ad format that allows you to promote videos posted by other creators. The post shows up on the For You page and has a more organic feel to it. The goal is to promote someone else’s video talking positively about your products/services.

It fits perfectly with influencer marketing and can help you achieve tremendous results.

Benefits of Spark Ads

  • Long-Lasting Impact: All the views and engagement that come from the promotion are attributed to the organic video and can benefit from higher viewing figures in the future.
  • Better Ad Performance: According to TikTok, Spark ads have a massive completion rate of 30% and 142% higher engagement rates than regular ads.
  • Authenticity: Spark ads help build a brand image and trust by allowing you to add organic TikTok pages and posts to your ads. When you click on the profile, it will not direct you to the website but will take you to the creator’s profile.
  • More Reporting Data: Spark ad is a native feed format, which is why TikTok lets you follow different metrics like paid clicks, paid likes, paid shares, paid comments, and more.

How to Set up TikTok Spark Ads?

As you are not boosting your video, the first step is to get the creator’s consent. Creators will not benefit as they won’t be making any extra money through the Creator fund for those views, but an increase in engagement can benefit them in the long run.

Once the creator agrees, they have to give you authorization. The creator will open the Video Settings and go to Ad Settings to enable Ad Authorization. It will generate a code that they will send you. Once you have the code, follow the steps to start your spark ads campaign.

  1. Create a campaign in TikTok Ads Manager.
  2. Select the Spark Ads format.
  3. Under the section, upload your creative content, choose “POST FROM LIBRARY.”
  4. Paste the code from the creator
  5. Lastly, add a Call to Action and tap “SUBMIT” to finish the process.

Related: How to Go Viral on TikTok?

Tips to Promote TikTok Videos for Free

Here are seven fantastic TikTok Video Promotion Tips to help you promote your content absolutely free:

  1. Choose relevant and trending hashtags that relate to your content to increase its discoverability. Mix it up with both popular and niche hashtags to reach a broader audience.
  2. Respond to comments, engage in duets, and participate in challenges to foster a sense of community around your content. The more you engage, the more likely your videos will be shared.
  3. While TikTok is known for its casual and spontaneous nature, quality still matters. Invest time in creating visually appealing and entertaining content that stands out from the crowd. Use editing tools and effects to enhance your videos and captivate your audience.
  4. Collaboration is a powerful way to expand your reach on TikTok. Partner with other creators in your niche to co-create content or participate in shoutout exchanges. By tapping into each other’s audiences, you can mutually benefit and grow your following organically.
  5. Don’t limit your content to TikTok alone. Share your videos on other social media platforms like Instagram, Twitter, and Facebook to reach a wider audience. Cross-promotion can help drive traffic back to your TikTok profile and increase your follower count.
  6. Your TikTok profile is your online identity, so make sure it’s optimized for maximum visibility. Use a catchy profile picture, write a compelling bio, and include relevant keywords to improve your chances of being discovered through TikTok’s search algorithm.
  7. Set a regular posting schedule and stick to it. Whether it’s daily, weekly, or bi-weekly, make sure you’re consistently delivering fresh and engaging content to keep your audience coming back for more.

Implementing these easy tips in your strategy will help you effectively promote your TikTok videos without spending a single penny.


Is TikTok good for Marketing?

With a growing audience and over a billion monthly users, TikTok is one of the best platforms for marketing. It focuses on short video content, which is excellent as the attention span is gradually decreasing. So, short videos make your content appealing and manageable for the audience.

How to get 1,000 views on TikTok?

To get 1,000 views on TikTok, create engaging and relevant content that leverages trending hashtags and sounds. Consistently interact with your audience and other creators to build a supportive community.

How much does it Cost to Promote a Video on TikTok?

There are different prices depending on the ad type. The TikTok Promote tool’s minimum per day cost is $ 3, and the maximum is $ 1000. So, the prices can vary depending on various demographics, like the type of audience, category, and the number of days.

What are the Types of TikTok ads?

In addition, TikTok has various types of ads to spark ads and promote tools. Some of them are

  • In-feed ads
  • Brand Takeover Ads
  • Branded Hashtag Challenges
  • Top View ads
  • Branded effect ads


We hope these video marketing techniques help promote your TikTok videos for better discoverability. You can use trending topics and effective hashtags and create engaging content for free promotion. Consistency is vital, so stay committed to your videos. Share your experience in the comments, and tell us what methods worked for you. Happy TikToking!

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