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How to Sell on TikTok Shop?

TikTok is a top-rated app that lots of people use. More than 1.2 billion people use it every month! People spend about ninety-five minutes daily watching videos on TikTok, so your business has a big audience! TikTok Shop makes buying things from you simple because they can buy stuff in the app.

This post will explain how to sell on TikTok Shop and how to boost your products there. Keep reading to learn more about this excellent opportunity to grow your business. Seize the chance to try something new!

What is TikTok Shop?

What is TikTok Shop

TikTok Shop is a TikTok app that allows retailers and artists to showcase and sell their items to the TikTok community. Customers may search for and purchase things straight from the app. TikTok Shop provides three methods of shopping.

  • Live Shopping: Producers can highlight a product onscreen during a live stream. Customers can then tap to see what else is available.
  • Shoppable Videos: Creators may insert a product in a video, allowing buyers to click and purchase it.
  • Product Showcase: Once a store has been created, users can view it on the seller’s profile. This enables customers to purchase straight from a brand or creative account.

Is Selling on TikTok Shop Worth It?

Is Selling on TikTok Shop Worth It

TikTok is a widely used platform with more than 143 million active users in the United States. This suggests a strong likelihood of recognition. But why is selling on TikTok Shop such an intelligent decision? Why should your business be on TikTok? Let‘s get it.

  • Research shows that 37% of TikTok users want to buy things when they find them immediately. Also, 6 out of 10 TikTok users think the app makes them interested in new brands. This means there are many opportunities for new businesses.
  • Another fascinating fact is that one out of every four TikTok viewers wishes to purchase anything they see in a TikTok broadcast. Customers can see a whole product presentation rather than just photographs. This demonstrates the power of TikTok for companies!

Benefits of Setting Up a TikTok Shop

Discover the benefits of setting up a TikTok Shop for your business.

  • Simplified Shopping Experience: TikTok lets you sell things directly to people. They don’t have to go to places like Amazon, which helps your business grow because it’s easier for folks to buy from you.
  • Expanded Reach: TikTok’s massive user base enables you to reach millions of prospective consumers quickly. Viral films promoting your business or items can drive new customers to your store.
  • Enhanced Audience Engagement: Engage with your fans and potential consumers by commenting on your TikTok postings. This real-time contact enables you to evaluate client interest, collect feedback, and enhance your business based on their ideas.
  • Creator Collaborations: Use TikTok’s affiliate program to work with various producers. Offer appealing prizes to encourage individuals to promote your products, expanding your reach and driving sales.

How Does TikTok Shop Work?

How Does TikTok Shop Work

TikTok Shop allows you to promote your items to a large audience on TikTok. They may purchase your stuff without having to leave the app. It’s an excellent approach to attracting new clients and increasing your revenue!

LIVE Shopping

It’s like having your own live shopping channel. You show off your products during a live stream, and viewers can buy them there. They just click on their favorite product, which goes into their cart. They can check out during the live stream or save items later by tapping the shopping cart icon.

Shoppable Videos

Have you heard of TikTok videos that allow you to tag things so viewers may purchase them while watching? These are referred to as shoppable videos. You may also include these videos in your online store. The most effective method to use them is to tell a story about the product.

You create your TikTok video as usual but include a clickable symbol for the product you’re promoting. It’s an excellent approach to promote your items to a larger audience!

Product Showcase

Consider this your shop’s TikTok main page. It’s where you may display all of your items so that customers can see what you offer, read reviews, and make instant purchases. It’s similar to having a store within the app, allowing consumers to simply locate and purchase from you.

TikTok retailers may increase the effectiveness of their business by utilizing options such as Affiliate programs and business advertisements.

10 Steps To Start Selling on TikTok Shop

How To Sell On TikTok Shop

Now, a question arises: “How do you use TikTok for business?” You can do this by creating an account to attract customers. But it’s not easy; we must do deep research and gather all the information before starting. So, we have 10 essential steps to help you grow your business through TikTok Shop.

Step1: Choose the Right Products

First, learn about the platform, its users, and top-performing items to expand your TikTok company. Here’s a plan to get you started.

Research Your Target Market

In 2022, 7 out of 10 teens in the United States utilized TikTok, while over half (56%) of those aged 20 to 29 did the same. TikTok is a great place to connect with younger folks like millennials and Generation Z.

But even if you’re trying to talk to people who aren’t in those groups, many people between 30 and 49 also hang out on TikTok. So, it’s an excellent spot to tell people about your business and chat with many people.

Learn Which Products to Sell

While TikTok does not provide a list of acceptable products, it does exclude some items. Look at trending videos to discover what things are hot on the platform. TikTok allows you to analyze successful company case studies and search for relevant hashtags to generate product ideas.

Step 2: Create Your Account

Here’s how to make a TikTok account:

  • First, download the TikTok app.
  • Then, make a new account for your business. If you already have a personal account, creating a separate one for your business is wise. You can use the same login for more than one account.
  • Pick a username that shows off your brand. Make sure it’s unique and the same on all your social media profiles so people can easily find you.
  • Make your profile by adding a picture and writing a short, catchy bio about your business. You can also connect your TikTok, YouTube, and Instagram accounts to share stuff quickly.
  • Please provide details about your business, such as what you do, the name of your shop, your main product or service, your business phone number, and whether you have any business partners.
  • After you give all your info, TikTok might need up to 24 hours to check your account. These steps will help you make a TikTok account and grow your business.

Step 3: Switch Your Account To “Pro”

To grow your business on TikTok, you must upgrade from a “Personal” account to a “Pro” account. Pro accounts are divided into two types: creator and business. If you want to promote your business, select the Business account.

A Business account includes precise data to help you track the performance of your page. To help your business expand, you can track which videos are performing well and which are not. Additionally, you can include your contact details and an online store link in your profile.

Step 4: Add Your Products to Your TikTok Shop

Before selecting the “Add your first product” option, click the “Get Started” button. Once selected, you’ll have two choices: manually upload your items or import them from e-commerce sites. With two to three clicks, you may synchronize and import goods from your existing e-commerce business.

  • To manually upload, navigate to your dashboard and click the “Upload Now” option.
  • You must complete two steps: download the template and submit the spreadsheet.
  • To download the spreadsheet template, choose the category that best suits your product, followed by the brand.
  • Once the template has been downloaded, you may enter data into the spreadsheet regarding product names, descriptions, package weight and length, price, number, product picture, characteristics, and status.
  • After you’ve completed the details, you may upload the template to the TikTok Shop dashboard. Before finishing the upload, ensure the products you’ve included are right.
  • When satisfied, click “Confirm” to begin the import process, and your items will be added.

Step 5: Create Engaging Content

Once your account is complete, you may begin making TikTok videos! This is where you can showcase your brand’s individuality. Unlike other networks, TikTok viewers seek accurate, unedited content, so feel free to be creative!

If unsure what to make, go through your “For You” feed for inspiration. Then, start brainstorming. Write down any thought you have, no matter how dumb it looks. Sometimes, a bad idea may lead to a good one.

Try incorporating humorous or intriguing content, such as prevalent noises or fascinating how-to videos. Keep in mind that you have at most three minutes to grab the interest of your audience; moreover, the shorter, the better!

Step 6: Engage with Your Audience

Social media applications are about being social, so don’t isolate your TikTok company from your audience! When someone likes, shares, or comments on your material, react and interact with them in the comments section.

This demonstrates to your followers that you value communicating with them and creating a community around your company rather than simply attempting to sell something immediately.

Step 7: Utilize Influencer Marketing

If you’ve ever been on Instagram or YouTube, you probably know about influencer marketing. Influencers are people who have lots of followers and help tell others about products or services. These influencers can increase interest in what you’re selling and awareness of your brand.

Pay attention to this tactic because many individuals believe what influencers say while considering purchasing anything.

To identify someone on TikTok who would be a good fit to discuss your product, consider searching for terms or phrases related to your offering. Then, look at the most popular videos to determine if any creators suit your business.

Step 8: User Generated Content

You might have heard the phrase “TikTok Made Me Buy It” a lot. Many firms gain popularity on TikTok because users often post videos about a product. These viral videos are frequently not sponsored advertising; they are simply regular postings that spread rapidly on TikTok until practically everyone on the app is aware of the product.

You may start your own hashtag or challenge to motivate people to post videos of their own using your items. This is an excellent approach to promote your business for free and increase awareness of your items.

Step 9: Other Selling Options on TikTok

Consider mixing paid commercials, as well as organic and user-generated content, into your TikTok marketing strategy. TikTok provides many ad formats and solutions for targeting distinct audiences:

  • Self-Service Advertisements: These adverts appear alongside ordinary videos from TikTok on a user’s For You page, eliminating a sales atmosphere.
  • Ad Manager: Explore options like branded hashtag challenges, brand takeovers, filters, and Top View ads. Top View ads are videos that appear five seconds after a user opens the app.

Use TikTok’s Video Creation Kit to keep your audience interested. This program enables you to effortlessly create video commercials, access multiple video templates, and even produce films utilizing your current photographs without needing a professional editor.

Step 10: Take Advantage of TikTok’s Resource Center

The Small Business Resource Center is valuable, especially for those new to selling on TikTok. This service gives you access to advertising templates, seminars hosted by industry experts, and insights from successful businesses. It also provides TikTok Pixel, which collects data on client interactions and helps track and analyze ad performance.

How to Boost Your Sales on TikTok?

How to Boost Your Sales on TikTok

Here are some last-minute tips to help you make more money and increase sales using TikTok!

1. Have Affiliate Partnerships with Creators

Lately, there are two main methods to sell on TikTok: through your brand’s product page on your profile or by using a TikTok affiliate. Starting an affiliate program allows you to collaborate with TikTok creators and influencers to showcase your products and guide viewers to your store. With TikTok’s Selling Center, you can create a promotion strategy and work with influencers in your specific market.

These influencers then share content featuring links to your website or marketplace. The influencer earns money whenever a user clicks on their link and purchases your product. This setup benefits everyone involved!

2. Run TikTok Shop Ads

To help your TikTok Shop grow, you can use ads different from regular TikTok ads. Here’s how to run TikTok Shop advertisements:

  • Go to TikTok Ads Manager and set up a new campaign. Select “Product sales” as the campaign target and “TikTok Shop” as the product supplier.
  • Then, fill out the other campaign details, such as the ad name, placement type, budget, schedule, etc.
  • Set up the ad group where you can target your audience based on their demographics and choose a bidding option.
  • Since this ad is for your social media shop, make sure the shopping ads type is set to Video Shopping Ads, and the target audience age is set to 18+.

3. Create Your Ads

Here’s a simple strategy for growing your business:

  • Pick your account: Decide if you want to use your own account or someone else’s, like a creator or influencer.
  • Choose the Product you want to show: You can see a sneak peek of your ad on the right side of the page.
  • Upload your ad video: This is the video you want to use for your ad campaign.
  • Write the ad text: You can add hashtags like #tiktokmademebuyit to get more visibility and reach.

4. Promote Your Posts

To grow your business using TikTok, you can promote your videos to drive traffic to your online store or linked product page. Here’s how:

  • To access your profile, press “Me” and select the three dots in the upper right corner to access Settings.
  • Tap on Creator Tools, then select Promote.
  • On the Promotions page, choose the video you want to promote (make sure it doesn’t have copyrighted music).
  • Select a goal for your video views, visits, or followers. For more website visits, add a URL and choose a call-to-action button (like Learn More, Shop Now, or Sign Up).
  • Choose the audience you want to reach, either Automatic (TikTok chooses your audience) or Custom (set up a demographic), and then tap Next.
  • Set your budget duration, add payment information, and tap Start Promotion.

After running your promotion, evaluate the results. If they’re satisfying, you can continue with the same strategy. Change your plan if you think there’s a way to improve things.

If you’re unhappy with how things are going, try buying views, likes, followers, and shares of your TikTok post. This can help more people see your stuff and become your customers. More views, shares, and followers will help you grow as they boost your authority and trustworthiness, which is essential for any business.


Is TikTok shop free for sellers?

Making a TikTok Shop seller account is free. But, when you sell something, you have to pay a fee. The fee is a small part of how much you sold the item for. In the UK and US, the cost starts at 1.8% for the first 90 days and then goes up to 5%.

Can anyone sell on TikTok shop?

Merchants, brands, and creators can use TikTok to display and sell products directly. You can sell your products through videos in the feed, live streams, and a special tab for showcasing products.

Can you sell directly from TikTok?

Harnessing the power of TikTok’s unique search system, TikTok Shop lets companies and content creators display and sell items on TikTok using a range of in-app shopping features. Advertise, sell, and interact with your viewers, all instantly. Craft fun videos featuring your products just a tap away.

Bottom Line

Growing your company on TikTok may appear complex because of its ever-changing algorithm and trends. However, concentrating on the fundamentals will allow you to traverse this dynamic platform effectively. Authenticity is critical—be genuine in your content to connect with your audience.

Consistent posting is also crucial; regular updates keep your audience engaged and your brand top-of-mind. Remember, TikTok is a platform where creativity thrives. Keep going if your initial engagement is slow. A single standout post can catapult your brand to viral status.