6 ways to market your food truck with Instagram

6 ways to market your food truck with Instagram

by | Nov 13, 2019 | All Posts, Instagram, Instagram Marketing, Instagram Update

6 ways to market your food truck with Instagram

 

Food truck marketing with Instagram

If you operate a food truck business, either in a permanent location or as an emerging-style business, then Instagram should be your perfect marketing tool. Its social media channel not only has an incredible reach, but it is also visual, which means it is made to promote food. After all, we eat with our eyes. Here are six fantastic ways to market your food truck business with Instagram:

1) Publish visually appealing content

Image result for visually appealing content

This is a simple place to start, but as a food supplier, what better way to attract new customers and followers than with attractive images, or even short videos, of the dishes it serves?

“Develop a consistent style for your publications in terms of theme and personal branding, publish regularly to maintain interest, but be careful not to overdo it, and then let your food talk with visually stimulating images,” recommends Marsha Keating, a marketer of Instagram on Writinity and LastMinuteWriting.

2) Use gifts

Image result for Use gifts

People love a good contest, so give people what they want by organizing contests where the prize is a free meal from your truck. Of course, you don’t want to give too much; After all, you must earn money, but by conducting occasional contests in which Instagram users have to slide the image to enter the free draw, you are potentially gaining hundreds of new followers in the middle that can then be influenced by all Other techniques on this list. It’s about building that Instagram track.

3) Use hashtags

Image result for Use hashtags

Hashtags are a great way to promote your business by exchanging relevant topics, often created by you to promote your brand. However, you can also take advantage of the trend hashtags that are relevant to your business, such as local food days or, of course, seasonal events such as Thanksgiving and Christmas.

If you create brand-specific hashtags, which is also an intelligent approach, encourage those who follow you on Instagram to share those same hashtags; I could even include it in one of the contests we have already talked about. Consider conducting a weekly or biweekly raffle in which users can claim a free accompaniment by sharing their hashtag with those in their social media contact groups. But remember that everything you do has to make economic sense.

4) Use your location

 

If you are an emerging business, then it makes sense to use your changing location as a means to attract and engage users on Instagram. Take fantastic photos of your location and combine them with hashtags that encourage your users to share.

“You could even do competitions in which you provide visual clues of your whereabouts, and those who correctly guess where you are can claim something for free or participate in a free lottery for a slightly cheaper version of the same contest. Using your location makes a lot of sense, and it can allow you to interact with that local community, “says Trent Hastings, technology editor for DraftBeyond and ResearchPapersUK.

5) Use automation

Automate your posts on social networks means that you can publish regularly and connect to all relevant seasonal events and events that are likely to have a taste for Instagram likes. You can also create marketing themes and stories where following your brand online becomes an event: this is an excellent way to attract a wider audience.

The best thing about automation is that it allows you to design and execute a social media strategy without the need to work hard on Instagram every day. After all, you have a food truck to run.

6) Use the commitment

Image result for commitment

That said, the personal touch on Instagram can make a big difference, so start posting posts with answers and follow the people and companies that follow you to start building your online community.

These things take a little more time, but they are always worth it because this way you show appreciation for your users and customers. And just as valuable, by following and involving them, you will learn more about your audience. With this information, you can further develop your Instagram marketing strategy to ensure greater success in the future.

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5 Strategies for Boosting Engagement on Instagram

5 Strategies for Boosting Engagement on Instagram

by | Nov 11, 2019 | All Posts, Instagram, Instagram Marketing, Instagram Update

5 Strategies for Boosting Engagement on Instagram

 

A recent update of the Instagram feed ranking worried marketing specialists. A direct chronological order will be replaced by an algorithm similar to Facebook that takes into account many social signals, including the commitment and the previous tastes to predict the “relevance” of the publications.

Boosting engagement in instagram

While the movement evoked different feelings, the fact is that the algorithm change is not enviable and marketing specialists will have to adapt. To truly take advantage of the new algorithm for your own benefit, you must publish content that consistently generates high levels of interaction.

The first step in identifying such content is to make sure you know and understand your audience. Who are they? What do they like? What do they dislike? What are your aspirations and lifestyle? What about content preferences? You will have to answer all these questions to really discover what content will generate likes and comments.

The next step in developing your Instagram strategy is to think about the value that your content provides. Sure, beautiful images are elegant, but they have to evoke emotional responses and provide some kind of value. Let’s examine some amazing examples of carefully crafted Instagram strategies that work.

1. Provide inspiration

People love to be inspired. The inspiration lies behind all the great things and inventions. The foundr digital magazine understands this.

The founder’s audience is made up of young entrepreneurs, promoters and agitators. Naturally, it makes sense that Foundr tries to provide inspiration through success stories, interviews and excellent quotes that push his audience to move forward and pursue their dreams.

This strategy has definitely worked for the publication. When it comes to Instagram marketing, they are a recognized authority. His fan base of nearly 700,000 followers is proof that Foundr “gets them”.

One strategy that anyone can borrow from Foundr is to include a call to action in each publication they share. It can be something as simple as “double tap if you agree,” or “tag your friends,” or “let us know what you think.” This simple but powerful strategy increases commitment because you request it directly.

2. Produce stunning visuals

It would be difficult to find a more visual network than Instagram. Not surprisingly, his images have to be up to par. While the platform is predominantly mobile, grainy or dark images on your phone will no longer cut it.

Check out National Geographic, a master in weaving an incredible collection of photos with beautiful stories.

natgeo

You probably don’t have hundreds of National Geographic photographers in your company’s staff, but with a little diligence, you can also create a beautiful visual history of your brand.

Thanks to technological advances, phonography (smartphone photography) has made surprising advances. People create amazing images with their smartphones and a little help from photo editing applications and smartphone lenses. If you are not a phonograph, you can still create excellent images with a camera or a computer and download them to your phone for use on Instagram.

3. Make the content “Snackable”

Disclaimer: Skip this section if you have not yet had lunch. Even then, the author is not responsible for drooling all over his computer.

On Instagram, you have an instant to impress. It has an image and a title to capture the attention of your audience before they advance. It is crucial, then, to ensure that your content is “small” and fun.

wholefoods

It would be easy for any retailer to take a picture of their products, place a large sales poster and upload the resulting graphic to their feed. However, Whole Foods Market has found a way to make your photo collection incredibly attractive both visually and contextually. Delicious images are combined with quick and easy recipes (who doesn’t love them?), Which makes their content not only beautiful but also actionable.

4. Create a sense of immediacy

Instagram has a feeling of immediacy, of being in the moment with a content creator. While beautiful sunsets and shoe images give the feeling of being there, they may not work as well for businesses. However, what does work are the moments behind the scenes, the advances and the daily scenes.

One of the most prominent marketing specialists, Gary Vaynerchuk, knows one or two things about creating that sense of immediacy. Every day, Gary Vee shares small fragments of his life with his followers and, sometimes, he can’t be much more intimate. If a billionaire and one of the most recognized faces in the industry can be personal and create a sense of spontaneity in their updates, you can also do it.

5. Commit to storytelling

Although images are the main driving force behind Instagram, don’t forget to create meaningful subtitles. Often, those subtitles will add substantial value, context and power to your visual narration.

Take the humans of New York, for example. The images of normal people, not celebrities, get thousands of likes and comments because the subtitles of these images tell powerful stories. I do not want to degrade the quality or ability of these powerful portraits, but I would say that it is the stories that accompany each image that have such a profound effect on the followers.

humansofny

These are some of the best and most effective strategies when it comes to Instagram participation. Participation is always the key to success in social networks, but with the launch of the latest Instagram algorithm, now is the time to focus on creating an outstanding brand experience for boosting engagement on Instagram.

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How to enable dark mode for Instagram

How to enable dark mode for Instagram

by | Nov 10, 2019 | All Posts, Instagram, Instagram Marketing, Instagram Update

How to enable dark mode for Instagram

 

Running Instagram in dark mode can help conserve energy (as Google research has revealed), it is easier for the eyes at night, the contrast can make the text easier to read and perhaps most importantly, simply looks great.

dark mode for Instagram

Developers have been struggling to update their applications with new color schemes in recent months (Google Chrome, Facebook and Twitter have received image changes), and Instagram is one of the last to get the option.

However, enabling dark mode for Instagram is not as simple as pressing a switch in the application, and is not yet available to everyone. As the head of Instagram, Adam Mosseri, points out in a tweet, he must be running the latest version of the mobile operating system, that is, Android 10 or iOS 13, to enjoy the dark tones:

If you have one of those operating systems, Instagram will automatically change color when you activate the dark mode on the entire system of the device. There is no way to activate the dark mode within Instagram, but hopefully that will change with a future update.

If that happens, we will update this guide accordingly, with full instructions explaining how to make the change.

  • Enable dark mode for Instagram on iOS 13
  • Open your phone settings
  • Select ‘Screen and brightness’
  • Touch ‘Dark’ to change the theme.
  • Launch Instagram

Enable dark mode for Instagram on Android 10

  • Open your phone settings
  • Scroll down to ‘Screen’
  • Activate the “Dark theme” toggle
  • Launch Instagram

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