Social Media influencers are the favourite topic of GEN Z. This is the era of social media influencers, where they are debuting in the Met Gala, the biggest fashion meetup for the fashion industry and Hollywood actors. A lot of people want to be the managers of these influencers and here is everything you need to know about how to work with Social Media Influencers.
Who is a Social Media Marketer?
Social media marketer or simply put as Influencer marketer is someone who is providing exposure to his brand. There are a lot of things that you need to know when you are working with a social media influencer.
Businesses are quickly recognizing that influencer marketing is one of the best methods of reaching potential customers for their goods and services. Often, brands can deliver more “authentic” messages that are more appealing to “real” people by focusing their marketing activities around key personalities who have influence in their target market. It can be useful to increase awareness of brands and boost sales through influencer marketing, and typically costs much less than traditional advertising.
Tips to Work with Influencers
There are a few tips that you need to know before you start working with social media influencers. Firstly, the social media influencers are not just the celebrities like the Kardashians, Jenners, or the Hadid sisters. There are influencers who are common people like us.
Connection is the first and foremost thing to do. There is a high competition going on in the market. And you need to be ready for that. Build connections through calling, emailing and sending texts to different influencers.
Influencers are getting offers from various brands and if you want them to pick yours, build a relationship like that. Trusting is the most important thing in marketing. Locate the influencers you think are the best fit for your brand. Get in touch with them.
You must know that even if you are branding these influencers you must never take their creativity away from them. Remember, it’s them the people want to see in posts and their ideas. Don’t take the creative control away from them. You are only there for your brand. Give them the suggestions but even if they disagree don’t make a fuss.
An influencer knows more about how to introduce your brand than you and you must believe them. Trust your brand with them fully and see how they take it.
Pitch Influencers who take interest in your products
If you are branding a certain product and you want to pitch an influencer who doesn’t believe in it, you are very making a mistake. You must have a complete check on the profile before reaching out to that influencer. Most of the time, the influencers don’t advertise what they don’t believe in.
If an influencer loves your product, it becomes easier for them to promote it. They will have more and better ideas about the branding than you.
Treat them equally
Treat the influencer just as you will treat a celebrity. Do not forget that it’s the influencer who is branding the product. Moreover, if your brand is doing better it is because of the influencer. How would you treat a celebrity if they share their views about your brand? Obviously, you will try to send them invitations, gifts and different packages every now and then.
Just like that, treat the influencer that way. Send them gifts, invite them to your events. Remember that they are your brand ambassador. And brand ambassadors have a really special place in the eyes of the branding company.
Don’t go for the numbers
A lot of times the branding companies want the influencer with a high number of followers. While it may look that your brand will have more exposure, it is not necessary. Sometimes, the influencers who have a lot of numbers as followers don’t have a dedicated audience.
This is why you must look for influencers who have a dedicated audience. They may have a smaller number of followers but their engagement is high. Obviously, you need your brand to have exposure and this is why you must look at the engagement.
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Send them to different events
If your company is invited to an event, it is the best idea to send your influencer. The influencer can work as a spokesperson for your brand and in that big event, your brand will get coverage. And who knows? Maybe it will get more exposure and following.
Respect their review
Remember this carefully that the influencer knows better than you do. When you are hiring an influencer as the face of your product, be open to criticism. The influencers are always trying on different brands and products, therefore they know more than you do.
You only have knowledge about your product but they have knowledge about tons of other products as well. So whenever they are giving their reviews, accept them with an open heart. Never bash them for their reviews.
Influencers are not only celebrities
As established before, influencers are not only celebrities. So, if you are looking for celebrities to brand your product, you need to level up. If you are a smaller company, it is highly unlikely to get noticed by big names. This is why you need to look for the influencers who are not celebrities, not yet at least.
Arrange giveaways and gift hampers
Your company won’t go bankrupt if you manage a few giveaways with your influencers. Giveaways are the most exciting ways to gain the attention of customers. A lot of influencers do these giveaways to give exposure to your brand.
As a brand, you must engage actively in these giveaways, because it increases the chance of your brand getting more customers.
To sum up, you must give equal space to the influencer while you have ideas. Treat them just like you would treat any high-profile celebrity. Don’t play games with them and certainly don’t make them feel like they are merely relying on your brand.