Keeping your Instagram busy is a good way to build up your support. An active account is more interesting than an inactive account. Plus, using Instagram to share all types of content with your audience in many forms will be much more interesting for them than if you shared only one type.
Let’s look at some of the ideas that you can include in your stories to build your support.
1. Show a day in the life
Good use of Instagram stories is to take a day and show a few different times of the day to share what you do in relation to your audience and your business. For example, if you are a business coach, you may want to share how you manage your own company and team with others.
2. Go live
Take the time to go live every day, even just to share the exciting news. When you randomly go live, your audience will receive a notification if they have registered to receive a notification. They will pay more attention to you and will even be sad if they miss it live, but they will also watch the recording if you leave one behind.
3. Give a taste
Create a new product or service? Give it a taste. Want to try out new software that you want to recommend? Tell a story about it. The more reasons you can find to appear in stories, the better for your search to find more followers.
4. Perform a poll
With Instagram, you can hold polls, which is a good way to find out what your audience thinks. Keep polls short and powerful to avoid confusion, because these polls are not very scientific. If you want accurate results, consider limiting choices.
5. Swap Instagram stories for a day
If you have a colleague who serves a similar or the same target group as you, you can trade in Instagrams for a day. You lead their stories, and they lead yours. This is a great way to get cross-promotion and more followers.
6. Count down to start
If a launch or event is coming, use Instagram stories to count down for the launch. This is a great way to get everyone excited about your new offer.
7. Use stickers and special effects
Instagram has ways to attract the attention of your audience; use them. Add special effects, use stickers, add great hashtags. Call the right people. Make yourself known so that you can grab those followers that you like.
When you share a story, don’t forget to include a call-to-action. Your audience won’t act (or only very rarely) if you don’t tell them what to do. Every time you create content, you need to know what you want the results to be after your audience has viewed them.