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How to Add a Link to Instagram Story?

In the world of Instagram, where pictures tell stories, adding links to your Stories is like opening a door to more exciting adventures. Imagine each link as a secret path that leads to something special. We’re here to help you understand how these links can make your Stories more fun and engaging.

So, let’s take a simple stroll through the basics of adding links to your Instagram Stories. It’s not just about clicking buttons; it’s about making your Stories a bit more special for you and your friends. Ready to start this easy journey? Let’s go!

Understanding Instagram Stories Link Stickers

Instagram Stories Link Stickers are a creative feature designed to add an interactive touch to your stories. These stickers serve as a virtual gateway, allowing you to attach clickable links to your story content. Instead of a static URL, Link Stickers make the entire process more dynamic and visually appealing.

To use a Link Sticker, simply choose the sticker option while creating or editing your story. After selecting the Link Sticker, input the desired URL, and voila! Your audience can now easily access external websites or specific content with a simple tap on the sticker.

Link Stickers not only enhance the user experience but also offer a seamless way to share additional information, promote products, or direct followers to relevant web pages. They serve as a valuable tool for businesses, influencers, and creators looking to boost engagement and drive traffic directly from their Instagram Stories.

Types of Links Allowed

Instagram offers several ways for users to include external links, each with its own set of guidelines and limitations:

  • In Your Bio: Everyone can put one website link in their Instagram bio.
  • In Stories for Verified Accounts: If you have a verified account or a lot of followers (usually over 10,000), you can add a link to your Stories. People can swipe up to visit the link.
  • Link Stickers: These are like swipe-up links but are clickable stickers in Stories.
  • IGTV Descriptions: You can put links in the descriptions of your IGTV videos.
  • Ads: If you pay for ads on Instagram, you can include links in them.

These options help you share more content with your followers, like your website or a product page.

How to Add Link to Instagram Stories?

Adding a link to your Instagram Story is a straightforward process, allowing you to direct your audience to external websites or additional content. Here’s a simple guide to help you seamlessly integrate links into your Instagram Stories:

A. Accessing Your Instagram Story Interface

  • Open the Instagram app and ensure you are logged into your account.
  • At the top of your feed, tap on your profile picture or swipe right to access the Stories camera interface.

B. Selecting or Creating Content for Your Story

  • Choose between capturing a new photo or video using the camera or selecting existing content from your gallery.
  • Customize your content using Instagram’s creative tools if desired.

C. Locating the Link Icon and Its Functions

  • Once your content is ready, look for the chain link icon at the top of the screen.
  • The link icon may appear as a sticker or an icon, depending on the features available in your account.

D. Inserting the Desired URL

  • Tap on the link icon, and a new window or field will appear.
  • Enter or paste the URL you want to share in the provided space.
  • After adding the URL, proceed to post your story with the embedded link.

By following these simple steps, you can seamlessly incorporate links into your Instagram Stories, making your content more interactive and engaging for your audience.

Why Can’t I Add a Link to My Instagram Stories?

If you have been looking for and you find that you do not have the right to share links on your Instagram stories, you may be wondering why not! If the necklace is not there, how can you add a link to an Instagram story?

Sharing links on Instagram stories is a feature that is only available in two circumstances:

  • You have more than 10,000 Instagram followers.
  • You have a verified account.

Getting followers is a simple goal, but building a strong following needs a good plan. Share good posts regularly, and use smart hashtags that are popular but not too crowded. If your topic is too popular, your posts might not be seen. Growing to 10,000 followers takes time, and sometimes you might wonder how to add a link to your Instagram story while waiting.

Luckily, there’s another option: getting a verified account. This can boost your Instagram reel likes, getting more likes naturally as your account becomes more recognized. It’s not just about followers; it’s about making a lasting impact on Instagram.

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For those who do not know the term, a verified account is an account controlled by Instagram and considered the authentic account of that user.

It is amazing you can believe, after all, who you are. The only minor problem is that this feature is usually reserved for people with a specific status or influence. That means big brands or celebrities.

If you think you can get a verified account, you can do this by selecting the option from the settings menu and then choosing to create the verified account. You must send your license or other identification and then wait for the IG to contact you.

Why do People Post Link to Insta Stories?

So now the next question is: why should you add links to your Instagram stories? What are the benefits? Why should you first know how to add a link to an Instagram story?

The obvious reason is that you can ideally promote things and make money with them.

Instagram has the power to be hugely beneficial to businesses as a marketing platform. That’s because it has the unique ability to promote lifestyles and concepts through images, rather than relying on thick text to try and explicitly instruct people to buy things. This makes a huge difference.

The challenge arises when trying to add a live link to a regular Instagram post. To work around this, many place links in their bios, urging followers to “check out their profile” for more details. Yet, this approach has limitations.

By incorporating links directly in your Instagram Story, you unlock their potential, aiming to convert loyal and motivated followers into active buyers. It’s a direct and engaging way to leverage the power of storytelling and drive more meaningful interactions with your audience.

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Don’t have a product or service that you hope to sell? No company? These links still have benefits!

First, a link can be a fun way to communicate with your audience and share things that you find interesting or passionate about (this is ideal for those who strongly believe in a goal).

At the same time, being able to share links means that you can open up for sponsorship. The usual cost of a sponsored post on Instagram is $ 1,000. 100,000 followers. This means you can potentially earn a huge amount if you have enough followers – and of course, more would like to pay for sponsored messages if these messages contain links. Some people live this way!

It’s the dream: get paid to wear nice clothes or visit exciting places! So that’s why you need to learn how to add a link to an Instagram story.


Is the swipe-up feature to add links available to all Instagram users?

The swipe-up link feature is available to Instagram business and creator accounts with over 10,000 followers or a verified account. Others can use the ‘Link’ sticker to add links to their stories.

Can I add multiple links to a single Instagram story?

Currently, Instagram allows only one link per story, whether using the swipe-up feature or the ‘Link’ sticker. For multiple links, create separate story slides.

How can I track the clicks on the link in my Instagram story?

You can track link clicks by viewing your story’s insights. After posting a story with a link, swipe up on the story to access insights, which show metrics including link clicks.

Can I customize the appearance of the link in my story?

While you can’t directly customize the appearance of the swipe-up arrow or ‘Link’ sticker, you can creatively design the surrounding area of the story to make the link more appealing.


Mastering the art of adding links to your Instagram Stories opens a gateway to increased engagement and seamless navigation for your audience. Elevate your content strategy, drive more views, and explore the endless possibilities within the dynamic world of Instagram and IGTV. Start enhancing your Insta experience today for a more interactive and connected online presence.

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