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Why Piggybacking on Your Brand’s Social Posts is Great for Your Career?

Everyone is acquainted with the power of social media sites and social networking, but using it for marketing purposes is very difficult. It’s because of the high competition that lags you behind if you don’t have any pre-planned effective strategy to win. Most importantly, if you have figured it out but don’t optimize it regularly, you’re still out of the race. 

Mostly, for the growth of new enterprises online, people prefer to use a strategy of increasing the views. But, it’s not as simple as that. Spreading your network in an online market as a newbie is a bottleneck, quite critical, and time taking. However, it is possible, through piggybacking! 

If you’re hearing this term for the first time, then let’s get a quick knowledge about it. Piggybacking is a resourceful way of marketing content through the second person, another organization, or a company that’s not on the list of your competitors. Or you can say it’s the job of an advocate. It’s also called employee advocacy. 

Now the question worth asking is, why Piggybacking on your brand’s social posts is great for your career? 

Here is an answer to this question. Piggybacking helps grow your online network, build social confidence in you, develop skills, and make you a leader. In this way, you will gain more popularity, and achieve high targets that help you contribute to the success of a company, and in the end, the success of a company is your success. 

Thus, to know it better, let’s move further to understand its tactics and play better in this field! 

Perks of Piggybacking for Your Social Career 

Piggybacking is definitely great for a career because of the advantages marketers get by following this strategy. 

To know those benefits or know the answer to WHY in detail, keep on reading… 

Helps Grow the Network  

Piggybacking is a strategy that has the demand of increasing the network or advertising the business through a workforce of a company, it can be yours or another. So, when an employee or an organization takes part in social campaigns, does advertise the content, and focuses on highlighting the perks, in the end, it helps attract people. 

To clarify, have a look at statistics that show that employee advocacy has an 87% impact on increasing professional acquaintance. 

Build Social Confidence  

When your social networking as an employee advocate starts increasing, this is the time when you build confidence in yourself. In other words, being a part of this program builds your strong foundation. Thus, whatever you post about the company, people find it credible most often. In this way, you start believing in yourself more. 

Develops skills and qualities

According to research by Hinge Research Institute, almost 23.5% of advocaters if they work dedicatedly, develop skills in high demand. Other than that, they can: 

  • Get referral opportunities up to 45.7% 
  • Job opportunities up to 37.8% 
  • Attract and develop new businesses up to 50.4% 
  • Generate new revenue streams up to 26.4% 
  • Discover new careers up to 25.7%. 

Help succeed as a leader  

When you approach others professionally and land on the market confidently, not only you but also your product is highly valued. This develops in your leadership qualities. As a result, being a worker in an employee advocacy program, you become a leader as well who publishes the leading content. 

For example, look at the stat, it is estimated by Hinge Research Institute, the percentage of an employee being recognized as a leader is 44%. 

Help to upgrade your position  

A leading role always opens new paths and careers. Thus, through piggybacking, you can upgrade your post in your firm. Also, you can get a bonus that you can level up yourself in the open market as well. This is due to the vast network, connections, and recognition. 

Help gain strong leads through connections  

When meeting with the professionals like the board of directors, technical experts, representatives, journalists, or entrepreneurs, you can get a strong lead at your firm through them. But make sure to post powerful tactics, tips, or content on social media that will make a direct line between you and them. 

Help the company reach close to targets 

Once you achieve the target of getting strong leads and making connections,, you are on the way to taking the company to the next level. In this way, it becomes easy to reach your targets. Even then you don’t have to make more effort, just stay consistent and be true to your strategy. In short, it depends upon the employee’s advocate. 

Contribute to the company’s success 

A single post can do a lot! If you have gained popularity, people recognize you as a leader or ambassador of a firm, then it’s the best way, you can post and can get high leads. People will trust your points. In this way, it would be beneficial for a firm to be more visible in the market, get more recognition, and receive more traffic. Ultimately, success through high conversion rates! 

Here is a table of contents showing the percentage of benefits a company can get from piggybacking. 

Increased visibility 79.1% 
Increased brand recognition 65%
Increased inbound traffic  44.9%
Improved brand loyalty 33.7%
Better search engine rankings 32.4%
Customers become advocates 29.7%
Increased content downloads 24.6%
Improved customer service 20%
Higher conversion rates 12.6%


In conclusion, landing on the site with fears will take you no far. Because to lead, you have to do the work confidently. Piggybacking is now considered an effective marketing strategy to succeed in the high-competition era it helps you grow your followers, grow your comments, and grow your likes. So, if you too are a part of this, working as an advocate employee, then it’s good both for the company and your career. Also, we have explained above in a few points that are the real perks of piggybacking. Hence, you have nothing to lose, just take on the lead and do it anyway.