Share your GoFundMe link in a Story with the link sticker, or add it to your bio. Both work for every account, with no follower minimum (GoFundMe, TechCrunch). A link typed into a post caption can’t be tapped, so use posts and Reels to tell the story and point people to the link.
Share it in a Story with the link sticker
- Copy your fundraiser’s link from GoFundMe.
- Open the Story camera and add a photo or video.
- Tap the sticker icon and choose Link.
- Paste the link, place the sticker and share the Story (GoFundMe).
Since October 2021 every account can use link stickers. Before that, links in Stories were limited to verified accounts and accounts with many followers (TechCrunch).
Add it to your bio
- Go to your profile and tap Edit profile.
- Tap Links and add the GoFundMe link.
You can have up to five links in your bio (Search Engine Land), and GoFundMe recommends putting your fundraiser there (GoFundMe). To tidy up the text around it, see how to add line breaks in your Instagram bio.
Posts and Reels: tell the story, then point to the link
Links in captions aren’t clickable for most accounts. Instagram has been testing clickable caption links for Meta Verified accounts since March 2026 (PetaPixel). Post a photo or Reel about the cause and write “link in bio” in the caption, or share the post to your Story with a link sticker.
Instagram’s own fundraiser tools
In 2020 Instagram launched personal fundraisers inside the app. Its announcement page now says: “This feature is no longer available” (Instagram). Instagram’s fundraising tools are now for registered nonprofits, such as 501(c)(3) organizations in the US (Instagram Help). Meta also turned off donation and fundraiser tools on Facebook and Instagram in the European Economic Area in July 2024 (GoFundMe). For a personal cause, share the link to your GoFundMe page instead.
FAQ
Do I need 10,000 followers to add a link?
No. That was the old swipe-up rule. Link stickers have been open to every account since October 2021.
Why can’t people tap the link in my caption?
Instagram doesn’t make caption links clickable for most accounts. Use your bio or a Story link sticker.
Can I add a donate button to my post?
Only for registered nonprofits, and not in the European Economic Area. For a GoFundMe, share the link.
Can friends share my fundraiser?
Yes. They can add your GoFundMe link to their own Stories with a link sticker.