Instagram’s Following tab is going away this week
The Following Instagram tab, the activity feed that shows the posts your friends like, comment and follow, will disappear this week. The company silently removed the tab for some users starting in August, and Instagram today confirmed to BuzzFeed News that the feature will be removed this week. Once the changes take effect, the heart icon, which currently houses a source of activity for “You” and “Next,” will only show its own activity.
According to Instagram product manager Vishal Shah, the tab was removed for simplicity and to reduce a feature that most people didn’t know existed. “People did not always know that their activity was emerging. Therefore, it has a case in which the use case it created for is not serving, but it is also causing people to be surprised when their activity is shown,” he said. Shah to BuzzFeed News.
It is true that the Next tab has been a source of conflict for many friendships and relationships. Who has not felt the anguish of waiting for someone to send you a text message and visit Instagram just to discover that the person was busy receiving photos of Jeff Goldblum? This is a change that is probably for the better.