Instagram Removes ‘Following’ Tab Which Let Users Keep Track of Others’ Activity

Instagram’s Following tab, the activity feed that shows which posts your friends like, respond to and follow, is leaving this week. The company quietly removed the tab for some users from August and Instagram today confirmed to BuzzFeed News that the feature will be phased out this week. Once the changes take effect, the heart icon, which currently contains an “You” and “Follow” activity feed, will only show your own activity.

Photo Credit: Businessinsider

According to Instagram product leader, Vishal Shah, the tab was removed for the sake of simplicity and a feature was limited that most people didn’t know existed. “People didn’t always know that their activity is surfacing. So you have a case where it’s not serving the use case you built if for, but it’s also causing people to be surprised when their activity is showing up,” Shah told BuzzFeed News.

It is true that the Follow tab has been a source of conflict for many friendships and relationships. Who hasn’t felt the heartache or waited for someone to text you back, and only go on Instagram to discover that the person was busy with pictures of Jeff Goldblum? This is probably a positive change.

How do Instagram Users Reacts?

The Following tab on Instagram has disappeared for some users who have said on social media how unfortunate they are that one of their favorite tools to stalk and spy on their friends has disappeared too quickly.

However, look quickly at the response of Instagram users to social media to the loss of the Follow tab and you can get a slightly different impression. People on Twitter and Reddit mourn the disappearance of the tabs and wonder what they should do without their favorite tool for snooping quietly about the antics of their friends, crushes, partners, celebrities and everyone else they follow on Instagram.

Instagram: we’re removing the following activity features

Celebrities: finally, I can be horny on main.